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Vertical Marketing Analyst

Company: CenturyLink
Location: Broomfield
Posted on: April 17, 2019

Job Description:

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.

Job Summary

The Integrated Marketing Vertical Program Analyst contributes to the go-to-market strategy and marketing plans for the Global Account Management (GAM) business unit. Owns and continuously improves the manufacturing vertical within Integrated Marketing by establishing clear inputs, outputs, and processes. This includes the development of innovative programs, solutions and content to drive demand in the vertical market.

Job Description


  • Analyzes data, assesses market trends, engages with subject matter experts, conducts literature review, prepares reports to develop segmentation, targeting, positioning, and recommend the marketing mix.
  • Translates business needs into actionable sales and marketing programs. Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity working with solutions team to develop.
  • Develops marketing messaging and materials for vertical campaigns that are consistent with the company and brand positioning and aligned to target personas and segments working with 3rd party resources and internal teams to execute
  • Support sales, marketing, and product stakeholders as a marketing subject matter expert through workshops, public appearances, account planning, and publishing.
  • Interface with field marketing team regularly to ensure tools, initiatives and best practices are adopted in regions and leads are followed up on.
  • Collaborate with Segment Strategy, Solution Marketing, Marketing Operations and Corporate Marketing to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases and market opportunities
  • Employs a disciplined approach to lead management and program performance, aligning lead management process to campaign strategies and partnering with inside sales/marketing development reps (MDRs) to enable effective disposition and nurturing of leads
  • Partners with marketing operations teams to measure /analyze solution and program performance and to optimize programs as needed on an ongoing basis.


    Qualifications


    • Bachelor's degree required.
    • 2+ years relevant experience
    • Experience with managing verticals preferred
    • Commitment to meeting deadlines.
    • Attention to detail.
    • Ability to work on fast-paced, complex projects.
    • Able to translate high-level business needs into a clearly articulated strategy and explicit actions
    • Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives
    • Exceptional oral and written communications and presentation skills at the executive level and with large audiences
    • Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts.
    • Able to make high-stakes business decisions based on a thoroughly researched point of view
    • Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders.
    • Background in sales, sales engineering, consulting, product management, marketing, are a plus.


      Education

      Bachelors or Equivalent

      Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver

      Requisition #: 210858

      This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

      EEO Statement

      We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

      Disclaimer

      The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Keywords: CenturyLink, Broomfield , Vertical Marketing Analyst, Professions , Broomfield, Colorado

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