Digital Marketing Web Analyst

Company: Gogo
Location: Broomfield
Posted on: January 9, 2022

Job Description:

Gogo Broomfield, CO Full Time Marketing & Business DevelopmentOverview Gogo Business Aviation is looking for a Digital Marketing Web Analyst. The Digital Marketing Web Analyst is a key member of the Gogo Marketing team. This role needs someone who is a business and marketing person first, tech person second - with deep understanding of Gogo's digital marketing needs and the ability to analyze web behavior, help develop strategies, and ensure we hit our goals. You'll be responsible for search engine optimization, web conversion and optimization, personalization and analytics.The Digital Marketing Web Analyst will design, develop, implement, maintain and administer internal web analytics, SEO keyword management and strategy development. The desired candidate must have a keen, and ongoing, sense of the best practices required to maintain and grow an effective online presence. You will work closely with the web development team and provide guidance on the implementation of Gogo's web marketing strategies with the goal of enhancing website performance and effectiveness.COME ON BOARD THE GOGO MARKETING TEAM!How will you make a difference? Skilled in web analytics and understanding of customer behaviors and customer journeysDevelop and lead the overall SEO strategy (on-page elements, keyword analysis, performance audits)Guide and partner with the strategic marketing team to deliver an optimal PPC strategyAssist with A/B testing on the site to improve conversion paths and optimize the site experience/resultsProvide dashboards and insights from web analyticsAssist with creating on-site personalization strategies and execute those strategiesConsult with others to integrate approved design elements into a variety of web environmentsExchange information with technical team members, creative and brand, system users, vendors, and the wider marketing team to discuss web design concepts, ideas, programming, and implementation timelinesQualificationsAssociates' or Bachelor's degreeMinimum of 2 years of web analytics experience2+ years of demonstrated digital, PPC and SEO strategy experienceRequired Skills, Experience and TalentsExpertise in web metrics platforms, particularly Google Analytics, SEO applications and related technologiesDemonstrated experience with digital strategy and web experience planningProficiency working with Kentico and/or other widely used CMS applicationsStrong understanding of the importance of UI/UX design planningStrong project management skills with the ability to manage multiple projects, set priorities, and meet deadlinesGood knowledge of the different digital marketing channels and their impact on broader marketing strategyEffective communication skillsCritical thinker and problem-solving skillsAbility to work effectively in a collaborative and cross-functional environmentPreferred Skills, Experience and TalentsExperience across all digital marketing channelsExperience using several of the following technologies: HTML5, JavaScript, jQuery, CSS, and XML/XSLTPM21 Equal Pay Disclosure(s) Colorado Equal Pay Statement: Disclosure required by sb19-085 (8-5-20) of the minimum salary compensation for this role to be located in the state of Colorado. Base Pay:54,400.00 - 68,000.00 USD AnnualTarget Annual Short-Term Incentive:Bonus Plan at 5% (% of Annualized Base Pay)Eligible for Incentive Stock Program:YesBenefits: Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers . --- --- ---Gogo is an Equal Opportunity Employer and Affirmative Action Employer and works in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability. The EEO is the law and is available here. Gogo participates in E-Verify ( English and Spanish ).Right to Work Statement ( English and Spanish ).PI159694892

Keywords: Gogo, Broomfield , Digital Marketing Web Analyst, Professions , Broomfield, Colorado