Social Media & Content Marketing Manager

Company: Winter Park Resort
Location: Fort Collins
Posted on: July 4, 2025

Job Description:

Please note, this position is located at Winter Park Resort in Winter Park, CO. Year Round Who We Are: At 67 miles away, Winter Park is the closest ski resort to Denver. With easy access to 765,000 acres of public land, Winter Park is home to endless adventures. Whether you are looking to have your first taste of a winter season or to build a long-term career, we have something for everyone. Perks & Benefits: Free season pass to Winter Park and all Alterra Resorts Discounted friends & family tickets Medical, dental, vision, life, paid parental leave and more for eligible employees 401(k) plan with 100% company match - up to 4% Mental health resources for all employees Food & beverage and retail discounts Onsite employee childcare based on availability Discounted equipment rentals, pro-deals, and more POSITION SUMMARY: Year-Round, On-Site Winter Park Resort is seeking a Marketing Manager, Social Media & Content to drive brand awareness, increase resort visits, and revenue through compelling content and social media strategies. This role will develop and execute messaging strategies, frameworks, and copy for multi-channel integrated marketing campaigns, ensuring alignment with the resort's objectives. The manager will lead social media strategy, oversee blog content, and collaborate with marketing teams to maintain a consistent brand voice across all channels. Additionally, they will manage and develop the Social Media & Content Specialist, and collaborate cross-functionally with various teams to report on performance metrics. This position reports to the Senior Manager of Creative Strategy & Content and plays a key leadership role on a collaborative, insight-driven marketing team. WAGE: The base salary pay below represents average salary pay for this position. Actual pay will vary and may be above or below the range based on various factors including but not limited to experience, education, training, location, merit system, quantity or quality of production, responsibilities, and regular and/or necessary travel. The range listed is just one component of Winter Park Resort's total compensation package for employees. Other rewards may include many region-specific benefits Salary Range: $67,000 to $76,000 annually. ESSENTIAL DUTIES: Brand Voice & Messaging Strategy Own and evolve the brand voice across all public-facing channels and marketing materials Create messaging frameworks, templates, and copy resources tailored to key audiences and platforms Lead copywriting for major campaigns and initiatives; manage freelance copywriters as needed Ensure all messaging aligns with the brand's positioning, tone, and marketing objectives Marketing Campaigns & Messaging Strategy Collaborate with the marketing team to develop and refine strategic messaging that drives revenue and increases resort visits, incorporating audience insights and cultural trends. Develop multi-channel messaging strategies for seasonal campaigns, products, and key resort offerings, ensuring consistency across all touchpoints. Partner with marketing managers to create integrated content and strategic messaging platforms that align with creative briefs and marketing objectives. Social Media Management Lead social media strategy across all key platforms (Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest) for Winter Park Resort and Trestle Bike Park. Develop engaging content aligned with brand values and guidelines, promoting the Winter Park experience while balancing promotional and operational updates. Leverage social media and content strategies to drive revenue, increasing interest and conversions by boosting traffic and engagement through compelling content and targeted messaging. Oversee the creation and management of a content calendar to ensure consistent posting, alignment with marketing goals, and timely execution of campaigns across social and digital platforms. Coordinate closely with Operations teams and Public Relations Manager to share timely resort updates and integrate them with marketing messaging. Oversee community management across platforms, building engagement and strong relationships with highly passionate audiences. Ensure interactions reflect the brand's values and position, particularly when addressing potentially sensitive issues, while fostering ongoing engagement and loyalty. Collaborate with marketing and product teams to align content and messaging strategies with upcoming product launches, promotions, and seasonal offers. Develop and oversee execution of social media marketing strategies and promotional plans for seasonal campaigns, resort offerings, products, and initiatives, driving revenue growth and brand awareness. Measure and report on promotional plans performance, using data and insights to optimize strategies and demonstrate the impact on key business metrics. Partner with the PR team and marketing leadership to manage crisis communications on social media, ensuring timely, consistent, and brand-appropriate messaging during sensitive situations. Collaborate with the Visual Content Specialist to partner on select initiatives on the creation of compelling visual assets that align with the overall content strategy. Stay up-to-date with social media and content trends, emerging platforms, and digital marketing innovations. Experiment with new strategies to keep the resort's social media fresh, engaging, and competitive. Social Media Analytics & Paid Media Work with the Creative and Content Sr. Manager to select creative for paid media campaigns, offering insights on performance and industry trends. Manage the in-house paid social media budget and assist in the development of testing strategies with the Marketing Manager. Track and analyze social media and blog content performance, producing regular reports on KPIs, engagement metrics, and brand impact. Blog Content & Strategy Develop and lead the blog strategy to engage audiences, build brand affinity, and drive resort visits. Ensure blog content aligns with the brand and is tailored to target audiences. Collaborate with other marketing teams to maximize the reach of blog content across digital channels. Leadership Develop, coach, and lead the Social Media & Content Specialist, fostering their growth and performance. Collaborate with cross-functional teams to drive business objectives and align content with broader marketing strategies. Cultivate a team culture of innovation, collaboration, and accountability, driving ownership across the marketing team. SUCCESS FACTORS: Excellent written and verbal communication skills, with proven writing, editing, and proofreading capabilities. Strong attention to detail with the ability to craft multi-channel content that requires minimal editing. Deep understanding of brand identity and consistency, and the ability to adapt brand voice across various channels. A proactive, self-starter with the ability to work independently and drive creative solutions. Curious and analytical mindset with a knack for uncovering business challenges and delivering creative solutions. Proven ability to inspire and lead teams, creating a culture of growth, collaboration, and innovation. EXPERIENCE & QUALIFICATIONS: Bachelor's degree in Marketing, Communications, or a related field, or equivalent combination of education and experience. 4 years of experience in social media management, messaging, and marketing in a professional setting. Experience in hospitality, travel, or experiential brands preferred. Passion for outdoor activities and a strong connection to the mountain lifestyle is highly desirable. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Able to lift, carry, or otherwise move and position a minimum of 40 pounds on an occasional basis. Manual dexterity to operate a computer and other common office equipment on a constant basis. Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis. Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis. Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis. Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees. WORKING CONDITIONS: Indoor/Outdoor: This job is primarily inside, but may require some on-mountain work from time to time. While performing the duties of this job, the employee may be exposed to harsh and varying outside weather conditions. Hazardous Materials/Noise: The noise level in the workplace is usually moderate. Travel Requirements: Minimal travel required and primarily in the local area. Hours: This position may be required to work evenings, weekends, and holidays. OTHER DUTIES AS ASSIGNED: This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business. AN EQUAL OPPORTUNITY EMPLOYER: Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal employment opportunity in any term, condition, or privilege of employment. Application Deadline : Recruiting timelines vary by position, however, all Winter Park Resort positions accept applications for a minimum of 3 business days from the posting date listed above. This position is open and still accepting application

Keywords: Winter Park Resort, Broomfield , Social Media & Content Marketing Manager, PR / Public Relations , Fort Collins, Colorado