PPC Specialist
Company: simPRO Software
Location: Broomfield
Posted on: March 13, 2023
Job Description:
First Things First - What We Can Offer You
- Responsible Time Off
- Opportunities for growth and development
- Second-to-none product training provided
- Comprehensive medical, dental, vision package with 100% paid
options for employees
- 401k/Retirement Plan with 6% employer match
- Flexible work environment
- Dog-friendly office environment
- Free parking
- Happy hours and office games -The JobPrimary responsibilities
include building and executing advertising campaigns across global
paid media channels. This role will analyze and identify audience
targets, set campaign goals and metrics, monitor paid campaigns,
select target and reach methods, utilize and/or develop the most
effective offers, and report on program results for continuous
improvement.
You will be responsible for all aspects of paid media advertising
including budgeting, forecasting, strategy and planning, targeting,
building of campaigns, ad copywriting, A/B testing, negative
keyword management, bidding management and optimizations to ensure
the best possible ROI and exceed monthly lead goals. You will
create and maintain forecasts, performance dashboards and
reporting.
Reporting to the Director of Demand Generation, this role will help
drive the next phase of growth for simPRO. This is a unique and
exciting opportunity to join an established, employee-friendly,
global company. -What You'll Do
- Manage global paid media campaigns and budgets across all PPC
channels: Google, Bing, LinkedIn, Facebook, Capterra -
- Perform keyword research and forecasting for current and new
campaigns
- Develop and implement ad copy for campaigns
- Develop and communicate strategic, creative paid advertising
campaigns that accelerate lead generation and brand awareness
- Display understanding of business concepts in order to identify
campaign expansion opportunities
- Manage paid media project timelines -
- Ensure platform conversion and remarketing tags are placed
properly and are tracking correctly
- Implement accurate conversion tracking on all assigned search
campaigns via Google Tag Manager (GTM) or Google Analytics
(GA)
- Utilize website analytics to perform analysis as it pertains to
optimizing the performance of paid search campaigns
- Perform search/social marketing competitive analyses for using
our industry tools
- Proficient in SEMRush and Social Media Advertising Tools -
- Solid communication skills in order to effectively present
strategic and tactical plans to internal teams
- Manage relationships with the search engines and technology
partners, while staying on top of the latest industry trends -What
You'll Bring
- Bachelor's Degree in marketing, communications, or related
field
- A minimum of 2+ years experience in digital marketing or demand
generation. Agency experience is a huge plus
- Data oriented with strong analytical and problem-solving
skill
- Knowledge of best practices for landing pages and A/B
testing
- Experienced in lead generation and performance marketing
- Google Ads, Google Analytics, and Facebook Blueprint
Certifications are a plus
- Familiarity with CRM and marketing automation technologies,
previous use of Salesforce and Pardot a plus
- Strong writing and editing skills
- Good communicator with the ability to work constructively with
a diverse group of people, attitudes, and expectations
- Highly organized with excellent attention to detail
- High degree of initiative, resourcefulness, personal
responsibility and ownership
- Effective time manager with ability to execute on multiple
projects with competing priorities
- Strong interpersonal skills and ability to work as part of a
global team -Core values required of all simPRO employees: -
- We Are One Team
- We Own It
- We Innovate
- We Care
- We Have Fun
At simPRO we have an open culture and we believe in direct
communication and diversity. This means that we want everyone to
feel welcome with us and to provide equal opportunities for
everyone, regardless of age, disability, gender reassignment,
marriage and civil partnership, pregnancy and maternity, race,
religion or belief, sex or sexual orientation, or any other
non-performance factor. -So, if you'd like to join a fun and
progressive organisation where there are opportunities to develop
your career, please apply now with your CV/resume. -*Please note,
no agencies will be accepted in the recruitment of this role. We
would like to take this opportunity to thank all candidates for
their application. Only candidates who meet the criteria above will
be contacted for an interview.Powered by JazzHR
Keywords: simPRO Software, Broomfield , PPC Specialist, Other , Broomfield, Colorado
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