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Digital Marketing Manager

Company: Vail Resorts
Location: Broomfield
Posted on: June 7, 2021

Job Description:

Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you're looking for seasonal work or the career of a lifetime, join us today to reach your peak.

Job Summary

The Digital Marketing Manager will drive the strategy, development, and execution for our rental ecommerce platform and to play a key role in driving our longer term Retail digital roadmap. In addition, they will maintain and optimize web sites and digital media campaigns including SEM, display, and paid social within the Vail Resort Retail portfolio. The Digital Marketing Manager will be responsible for driving all digital analytics, built from a variety of data sources including, but not limited to, Adobe Analytics, Google Analytics, Omniture, Exact Target, and Point of Sale data to measure and optimize campaigns on an ongoing basis. The Digital Marketing Manager will have one direct report and will be responsible for their continued growth and development.

Job Responsibilities

  • Drive the digital strategy and execution, in alignment with the retail and rental businesses long term growth roadmap. This includes all brands in the retail and rental portfolio (e.g. Epic Mountain Rentals, Resort Rental pages, Breeze, Any Mountain, Bicycle Village, Epic Mountain Gear, Vail Sports, Gore Creek Fly Fisherman, etc.)
  • Responsible for the evolution of the UX on our current ecommerce rental sites to drive rental KPI's, including site traffic, site conversion, product mix, and AOV
  • Partner with Sr. Brand & GTM Manager and Sr. Product Managers in developing digital media/campaign plans in support of various store groups, campaigns, sale events, and advanced rental business. Provide expertise and also partner with external media agencies in the creation, launch, optimization, and performance reporting of digital campaigns: SEM, display, and paid social
  • Provide ongoing expert guidance to teams on allocation of digital investment based on the goals and objectives for the year and translating that into budget needs
  • Establish digital best practices for retail and rental and share across teams to support broader business impact
  • Develop and execute web content updates to ensure websites are up-to-date with current promotional content, as well as consistent with look-and-feel of brand standards and advertising campaigns
  • Build a best practice around analytics and reporting by developing and monitoring KPls to drive effective decisions and recommendations on how to improve campaign performance, site functionality, and enhance user experience.
  • Provide input on departmental strategies, translate strategies and objectives into actions within digital areas of responsibility
  • Help evolve and optimize internal workflow and processes to increase efficiencies
  • Lead the growth of a direct report by developing core competencies and growth of the team member to fulfill individual potential and fuel company core values and mission.

Job Requirements


  • Bachelor degree in Marketing or related field, MBA or advanced degree a plus
  • A minimum of 5 years of digital marketing, including strategy and execution
  • Ecommerce, digital, and social media marketing experience
  • Knowledge in SEO, SEM, Paid Search, and Keyword Analysis
  • Deep experience using modern CMS platforms, including Sitecore
  • Deep experience in digital analytics within breadth of platforms, including Adobe Analytics
  • 3+ years supervisory/team management experience
  • Ability to manage multiple projects at a time and thrive in a fast-paced environment
  • Business ownership mentality and logical, fact-based thinker
  • Great collaborator and team builder
  • Great communication skills and ability to give and take open and honest feedback


  • Strong project management skills / experience
  • Budgeting & financial planning for digital campaigns

The budgeted range starts at $67,000-$80,000 + annual bonus. Actual pay will be adjusted based on experience.

The perks include a free ski pass, and a set of benefits including...

  • Medical, Dental, Vision insurance, and a 401(k) retirement plan
  • Hourly employees are generally eligible for accrued Paid Time Off (PTO), Extra Time Off (ETO) and Sick Time. Salaried employees are generally eligible for Flexible Time Off (FTO)
  • Paid Parental Leave for eligible mothers and fathers
  • Healthcare & Dependent Care Flexible Spending Accounts
  • Life, AD&D, and disability insurance

We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.


Requisition ID 303310

Keywords: Vail Resorts, Broomfield , Digital Marketing Manager, Other , Broomfield, Colorado

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