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VP of Marketing

Company: Creative Alignments
Location: Broomfield
Posted on: September 13, 2020

Job Description:

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VP of Marketing

Loading... Who We Are: LIQID is a leading provider of composable, software-defined infrastructure solutions and we are fortunate to work with some of the biggest names in technology from around the world. Our composable infrastructure platform empowers users to manage, scale and configure physical, bare-metal server systems in seconds and then reallocate core data center devices on-demand as workflows and business needs evolve. Our Command Center software enables users to dynamically right-size their IT resources on-the-fly.  Come be part of LIQID, a fast-paced, high-growth, innovative technology team! We are looking for an outstanding professional to spearhead all of our marketing, branding, and lead generation efforts.  What You Will Do: Roles & Responsibilities:  We see your primary responsibilities including, but not limited to, the below items. Everyone at the client company is expected to have a “can-do” attitude and be proactive in taking on challenges and presenting solutions:  Work with Executive Management in identifying, defining and implementing the most effective ways to promote the company’s composable solutions across industry verticals via all mediums and channels.

Optimize and implement best practices across digital marketing programs, including: SEM, SEO, display, mobile, video, and social, with a focus on driving new customer acquisition, engagement, and sales conversions.

Assist Executive Management to define and execute an annual global marketing plan, budget, spend, and functional KPIs across platforms and regions.

Own the metrics stack for all digital efforts, including lead generation, conversion rates, pipeline generation, and influence on bookings.

Develop compelling go-to market plans to support and extend brand campaigns/initiatives across sales regions.

VP of Marketing will lead a team in defining, implementing, managing and expanding device and rack-level solutions and in generating qualified prospects and demand from direct end-users, VAR/SI, as well as OEM partners.

Work in tandem with Sales and Marketing Teams to crystalize campaigns and methodologies that will enable the company to meet and exceed revenue targets and milestones, as outlined in annual and quarterly plan-of-record.

Above all, Responsibility #1 is Lead Generation: the VP of Marketing will be judged and compensated based on capability to develop and grow a multi-stream, high quality leads funnel.

Who You Are: Requirements / Education & Experience:  Bachelor’s Degree in Marketing, Communications, or a related field

8+ years of progressive experience in product and corporate marketing at a mid-size company

2 years’ related experience with industry experience preferred (cloud and infrastructure solutions)

Experience leading design and implementation of lead generation campaigns, social media marketing campaigns, and the like

Excellent understanding and previous marketing experience across social media and professional networking applications such as Facebook, Twitter, Instagram, and LinkedIn

Strong MS Office skills across Word, Excel, PowerPoint

Passion for success and ability to lead and make decisions for best marketing strategies and tactics

Excellent written and verbal communication skills •Strong analytical and problem-solving skills

Benefits Offered:  Excellent pay

Unlimited time off

100% Health, Dental and Vision insurance for employees

Health and Wellness reimbursements

Potential for cash bonuses and equity

Keywords: Creative Alignments, Broomfield , VP of Marketing, Other , Broomfield, Colorado

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