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Web Experience Manager - UX

Company: GOGO, LLC
Location: Broomfield
Posted on: November 21, 2022

Job Description:

OverviewGogo Business Aviation is looking for a Web Experience Manager-UX to create a website center of excellence within the marketing team that maintains and optimizes an incredible web experience for both our users and our companyThe Web Experience Manager-UX will execute UX best practices and monitor website performance vs business goals to provide optimisation insights and execute new content aligned to user needs. You will work closely with the wider marketing team, including our in-house web developer to produce a compelling and engaging web experience for all of our audiences. You are responsible for ensuring continuous improvement in user experience, online lead gen and customer engagement. You will partner with and enable a skilled marketing organization to be strategic and agile in development of new content, web pages and interactive experiences. This position is ideal for someone who is creative and also thrives on leveraging the power of analytics for testing and optimization strategies. We are looking for someone who is highly collaborative, customer-centric and results driven who will generate rapid results through taking ownership of the web experience to shape user journeys. Are you passionate about website optimization, user journeys and utilizing data to uncover insights that drive smart decisions? Are you a UX expert who loves to create highly engaging web and interactive experiences that educate and excite users?COME ON BOARD THE GOGO BUSINESS AVIATION MARKETING TEAM!How will you make a difference?

  • Lead the strategic optimization of our website; providing recommendations and roadmaps for continuous improvement and being hands on in the implementation of strategies
  • Manage success metrics (conversion, customer satisfaction, user experience amongst others) for our online presence
  • Provide data driven insights on user experience, and recommendations for improvement
  • Understand the customer's needs and develop persona-driven journeys, messages and pages that are targeted and relevant to each unique buyer type/journey
  • Own and drive fully immersive engaging online experiences across all aspects of the customer lifecycle and buying journey - effectively engaging prospective customers, existing customers, channel partners, industry stakeholders and future employees
  • Write engaging brand-aligned copy that moves prospects and existing customers into action online, driving leads and achieving wider organizational goals for brand, education and recruitment
  • Build in web experimentation tactics to improve key metrics and utilize insights best practices to better understand user behavior -
  • Work in close collaboration with marketing leadership to influence the definition of team goals and strategic planning, owning the execution of website plans to drive business goalsQualifications
    • Bachelor's degree in Digital Marketing, Marketing or equivalent work experience
    • 7+ years of digital / web management experience.Required Skills, Talents, and Experience
      • Deep knowledge of, and strong proven experience in leveraging UX best practices
      • Skills in web analytics, both in the ability to understand data and leverage insights and in working within analytics tools (such as Google Analytics, Hotjar etc)
      • Demonstrated knowledge of identifying core site experiences, target audiences, lead generation and user journey optimization strategies
      • Articulate team player, mature collaborator, hard worker and proactive problem-solverDesired Skills, Talents, and Experience
        • Experience understanding and leveraging persona-specific buying journeys for every stage of the sales and marketing funnel, global B2B marketing experience a plus
        • Well organized and extremely detail orientated with proven ability to successfully project manage and report out on multiple initiatives simultaneously
        • Ability to work closely with leadership and senior staff across multiple functional areas
        • Demonstrable leadership skills organizationally; proven ability to effectively collaborate with and influence cross functional team members
        • Must be able to present marketing ideas, concepts and plans to key internal stakeholders
        • Creative, outside-of-the-box thinker with solid copywriting and design skills
        • Aviation industry experienceWe love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team -effectively -while -building -the strong relationships that are a hallmark of our culture.--- --- ---Gogo Business Aviation requires that all candidates disclose their COVID-19 vaccination status in their job application. -All new employees or contractors hired on, or after January 14, 2022 are required to provide proof of full vaccination or, a medical or religious Gogo approved exemption, within 4-days of their start date.Equal Pay Disclosure(s)Colorado Equal Pay Statement: Disclosure required by sb19-085 (8-5-20) of the minimum salary compensation for this role to be located in the state of Colorado.Base Pay:100,000.00 - 125,000.00 USD AnnualTarget Annual Short-Term Incentive:Bonus Plan at 10% (% of Annualized Base Pay)Eligible for Incentive Stock Program:YesBenefits:Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at.--- --- ---Gogo is an and and works in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.Qualified candidates will be -considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.--- -The EEO is the law and is available -. - - - - - - - - - - - - - - - - - - - - - -Gogo -participates in E-Verify ( -and - ).Right to Work Statement -( -and - ).

Keywords: GOGO, LLC, Broomfield , Web Experience Manager - UX, IT / Software / Systems , Broomfield, Colorado

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