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Solutions Marketing Manager - Demand Gen

Company: CenturyLink
Location: Broomfield
Posted on: April 13, 2019

Job Description:

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.

Job Summary

The Solutions Marketing Manager is a member of the Solutions marketing team and will assist in supporting the execution of go-to-market initiatives and programs across the CenturyLink solution portfolio. This role will work closely with our Solutions Marketers, Business Unit peers and Corporate Marketing to implement campaign strategies and deliver on planned tactics.

Job Description


  • Collaborate with, Solutions Marketing, and Marketing Operations to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases and market opportunities
  • Designs and executes programmatic lead nurturing programs and demand generation campaigns that promote the company's products and solutions, align to the buyer's journey and generate high quality sales opportunities to target segments.
  • Develops marketing messaging and materials for campaigns that are consistent with the company and brand positioning and aligned to target personas and segments.
  • Interfaces with Business Unit and Corporate marketing team regularly to ensure tools, initiatives and best practices are adopted in regions and leads are followed up on.
  • Provides guidance to internal and external agencies on creation of marketing assets (email, direct mail, etc.) and premium content (infographics, webinars, videos, white papers, etc.) for use in multi-channel demand generation campaigns. Manages third parties who enable program(s) and helps to negotiate business terms and conditions of contracts.
  • Employs a disciplined approach to lead management and program performance, aligning lead management process to campaign strategies and partnering with inside sales/marketing development reps (MDRs) to enable effective disposition and nurturing of leads.
  • Collaborates with marketing operations teams to measure /analyze campaign performance and to optimize programs as needed on an ongoing basis.
  • Develops ideas and recommendations toward campaign process, system, and reporting improvements and incorporates them into existing and future programs.


    Qualifications


    • Bachelor's degree required.
    • 5+ years relevant experience
    • Excellent written and verbal communication skills. Must be able to create, edit and proof internal and external content and communications.
    • Knowledge of telecommunications, technology and/or IT marketplace desired.
    • Detail-oriented and highly organized individual with the ability to multi-task.
    • Creative and innovative thinker, who also possesses strong analytical skills and exceptional attention to detail.
    • Ability to work in an environment where roles and processes may be ambiguous, and contribute to defining and implementing best practices


      Education

      Bachelors or Equivalent

      Alternate Location: US-Colorado-Broomfield

      Requisition #: 211830

      This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

      EEO Statement

      We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

      Disclaimer

      The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Keywords: CenturyLink, Broomfield , Solutions Marketing Manager - Demand Gen, Executive , Broomfield, Colorado

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