BroomfieldRecruiter
the smart solution for Broomfield jobs

Director, Shopper Marketing (Center)

Company: Danone North America
Location: Broomfield
Posted on: March 14, 2019

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for aDirector, Shopper Marketing (Center) in Broomfield, CO.Vision of the roleResponsible for developing the strategic vision of shopper marketing sub-function and managing its execution. Develop standard shopper marketing tools and offerings and cascade throughout the field organization. Serve as the shopper expert to define the right customization, selling, and shopper activation of Danone North America's corporate priorities and plans to grow the business with customers around the country. Oversee the development of shopper marketing plans that grow shopper conversion, customer penetration, diminish shopper leakage, and drive loyalty.Key responsibilitiesBuild shopper marketing center of excellence- Lead the Shopper Marketing CoE and establish best-in-class processes that bring together the Shopper Marketing CoE, Shopper Marketing teams, Consumer Engagement, BU's, Retail and cross-functional partners- Determine the key shopper and customer insights that support shopper marketing initiative delivery and ensure team members have knowledge and access to these insights- Oversee communication between shopper insights and shopper marketing to ensure shopper insights are applied to specific strategies and programming- Review shopper marketing post-mortems and share learnings across categories and customers- Bring field and center Shopper Marketing teams together for best-practice and knowledge sharing (e.g., monthly meetings, training, virtual team space, etc.)- Be the expert in digital, point-of-sales material development- Understand how to use eCommerce within shopper marketing and connect to the central eCommerce team and Brand Digital groups to drive this forward- Connect with the broader Groupe Danone (central shopper activation function) in order to implement best practices, materials, trainings, etc. that have been conceived world-wide and be reapplied in the USSupport center and field Shopper Marketers as they bring initiatives to life- Review and support the development of national activation plans and programs to build brand equity in store and communicate offerings to the field- Provide guidance and oversight to customer-facing shopper marketers as they develop point of sales materials and in-store tools (e.g., display artwork, store signage, pre-pack displays, etc.)- Transfer knowledge and best practices to the customer-facing shopper marketers regarding ecommerce and digital marketing shopper activation- Serve as expert in display and merchandising principles- Be accountable for which shopper marketing programs are executed/participated inDrive customer penetration and build rapport with customer marketing groups- Interact with customer marketing organizations to co-develop plans that grow shopper conversion and diminish leakage- Coordinate with field shopper marketing teams on when to engage customer marketing teamsOversee shopper marketing budget- Review and monitor shopper marketing budgets quarterly- Problem-solve any budgetary issues (e.g., over-budget, under-budget, how to use, etc.) with shopper marketers and raise to sales finance when appropriateSupport third party relationships- Manage Shopper Agencies- Participate in top-to-top discussions with shopper marketing promotional agencies- Connect with third party leadership to support coordinated events (i.e. other CPG's)Manage the team- Build and maintain strong culture within team- Set and communicate clear objectives for the team and individual team members- Deploy Shopper Marketing resources appropriately to deliver on team's goals and objectives- Create connection points for Shopper Marketing org with Marketing Center of Excellence, Category Management, Trade Marketing, and key account teamsGrow your people- Identify, recruit, and retain a balanced and diverse team based on member/candidate strengths and role fit supported by relevant knowledge, skills, and experience- Work with Sales Training team to identify and address individual development needs of the field Shopper Marketing teams across functional (analytical and marketing) skills- Provide the foundation for team effectiveness by creating and maintaining team processes- Apply training and coaching effectively for individual and team development- Complete performance evaluations for direct reportsQualificationsIdeal candidate will have:4 year business degree8-10+ years of progressive experience with a combination in sales/marketing roles within CPG industry5+ years Shopper Marketing experience in CPG industry3 years minimum in a team leadership roleDemonstrated ability to achieve breakthrough results through the course of workStrong team leadership and management skills - demonstrated ability to attract, develop, and maintain high performersExpert in understanding and interpreting shopper researchExperience in e-commerce, digital, point-of-sale material development15-25% travelDanone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit DanoneNorthAmerica.com . Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdfNearest Major Market: DenverJob Segment: Manager, Equity, Marketing Manager, QA, Management, Marketing, Finance, QualityAPPLY NOW

Keywords: Danone North America, Broomfield , Director, Shopper Marketing (Center), Executive , Broomfield, Colorado

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Policed Based Case Manager
Description: Overview br br To provide early intervention assessment, referrals and clinical case management services to persons in the community that are identified by Arvada Police Officers as possibly having (more...)
Company: Jefferson Center for Mental Health
Location: Arvada
Posted on: 03/25/2019

33863 - CHIEF HUMAN RESOURCES OFFICER
Description: EMILY GRIFFITH CAMPUS br Chief Human Resource Officer br Traditional 235 work days - PROTECH/ADMIN br FTE: 1.0 br Salary Range: D31 - 124,080 - 156,040 br br Essential Functions and Objectives: (more...)
Company: Denver Public Schools
Location: Denver
Posted on: 03/25/2019

CDL-A License Nanny Manager Needed 50 Hours/Week For 6 Months Near DU - Apply Today
Description: Location: Evans Downing Job Code: C207 Great 6 month opportunity to care for an adorable 2-year-old girl through October. Starting April
Company: Sittercity
Location: Westminster
Posted on: 03/25/2019


VP of Legal Operations
Description: In the role of VP of Legal Operations, working in Denver, you will be part of the global Legal and Corporate Affairs LCA team. Among other things, you will lead our multi-jurisdictional and multi-functional (more...)
Company: Beverages, Denver, CO
Location: Denver
Posted on: 03/25/2019

Public Relations & Communications Manager
Description: NEWMARK KNIGHT FRANK NKF is one of the world's leading commercial real estate advisory firms. We provide a fully integrated platform of services to prominent multinational corporations and institutional (more...)
Company: Newmark Knight Frank
Location: Denver
Posted on: 03/25/2019

CDL-A License Central Denver Family Seeking Nanny Manager ASAP
Description: Hard-working caring parents are seeking a full-time nanny to care for their three children, ages 7, 5 and 2 years old. The two older kids are in school full-time, so care
Company: Sittercity
Location: Englewood
Posted on: 03/25/2019

CDL-A License Central Denver Family Seeking Nanny Manager ASAP - Apply Today
Description: Hard-working caring parents are seeking a full-time nanny to care for their three children, ages 7, 5 and 2 years old. The two older kids are in school full-time, so care
Company: Sittercity
Location: Louisville
Posted on: 03/25/2019

Sr. Business Development Manager - Smart Home Services
Description: Do you want to help build the next big thing in the digital service economy Do you want to transform an entire industry - just as Lyft, DoorDash, and Amazon have changed the world of transportation, (more...)
Company: DISH
Location: Englewood
Posted on: 03/25/2019

Registered Nurse (RN) Case Manager - Hiring in Abilene
Description: Job is located in Abilene, TX Job Summary: The Registered Nurse RN Case Manager CM is responsible for coordinating the care and service of selected patient populations through the acute care episode (more...)
Company: Hendrick Health
Location: Wheat Ridge
Posted on: 03/25/2019

CDL-A License Highland-s Family Seeking Full Time Nanny Manager
Description: Job Code: B225 Returning ABC Family is seeking their next, long-term nanny to care for their sweet 4 year old son, and 8 month old baby Their older son is in school full-time,
Company: Sittercity
Location: Englewood
Posted on: 03/25/2019

Log In or Create An Account

Get the latest Colorado jobs by following @recnetCO on Twitter!

Broomfield RSS job feeds