Director of Analytics, Strategy & Insights
Company: Danone North America
Posted on: March 14, 2019
Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.Danone North America is looking for aDirector of Analytics, Strategy & Insights in Broomfield.Strategy & Insights at Danone is a discipline that is linked closely to marketing and consumer-driven business decisions. Marketing Analytics efforts are grounded in deeply understanding Business Drivers, competitive intelligence, foresight, innovation sizing, category and business forecasting, ROIs on investment and pricing dynamics and implications.The Director of Insights & Analytics is responsible for creating, managing and communicating business insights gained by synthesizing data from multiple sources. This position is primarily responsible for managing multiple categories using various data sources such as IRI, Nielsen, Spins etc. to analyze and interpret information from multiple data sources as needed. This position will manage a team of three-four analytics managers and will report into the VP of Analytics.This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in analytics, building capabilities and talent. He/She will also need to have a proven record of leadership, strategic thinking, and persuasive communication.Objectives of the role Required • Be a leader in driving business decisions based on market data establishing key drivers and providing actionable "call to action" recommendations for growth.• Establish KPIs and new capabilities as best practice around measuring impact of Media, Trade, and Shopper marketing.• Drive the culture of foresight within the organization to anticipate future momentum of business both short & long term; Be predictive in how business and market share will be impacted in the future• Manage a team of Analytics Managers for the day-to-day delivery of business reviews and competitive intelligence and category drivers.• Be a leader in solving complex business challenges with collaboration with the Insights team in order to the address business questions.• Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, Spins etc, and translate them into insights and fill the knowledge gap. Foster the culture to cut through the data clutter and deliver unique insights.• Collaborate with cross functional teams such as Demand planning and Finance team for monthly/quarterly/yearly and long-range category and business projections.• Lead Analytics throughout the complete product life cycle including brand strategy, communication strategy, innovation, product and packaging, in market execution and assessment.• Master "story telling" and engaging communication while turning data and information into actionable insights and business recommendations.• Represents Danone's Analytics team in professional organizations and meetingsBA/BS required (Masters preferred)• 10+ years of experience in consumer research in CPG, preferably both at the agency and manufacturer side• Strong knowledge of business practices, marketing principles, and retail environment/practices.• Expert across a broad range of insights and analytical techniques such as:o Consumer based market structures (consumer need state landscape)o Volumetric forecasting, market share forecastingo Revenue Contribution modelso Market mix modelingo Data mining with IRI/Nielsen/KantarRetail syndicated toolso Pricing architectures, price gaps and optimal price curves.o Distribution estimates, velocity forecast for innovation estimates.• Extraction and synthesis of data and information into actionable insights.• Demonstrated ability to build advocacy for analytics in an organization.• Digitally savvy with social listening tools and media analytics capabilities.• Equally comfortable contributing and influencing in group or individual assignments.• Open minded, flexible, autonomous, and capable of leading cross-functional discussions• Client-side work in CPG preferred.• Supplier-side research experience a plus.Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit DanoneNorthAmerica.com .Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdfNearest Major Market: DenverJob Segment: Analytics, Data Analyst, Manager, Consulting, Management, Data, Technology, StrategyAPPLY NOW
Keywords: Danone North America, Broomfield , Director of Analytics, Strategy & Insights, Executive , Broomfield, Colorado
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