Senior Manager, Media Connections 1 1
Company: Danone North America
Posted on: March 14, 2019
Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.Danone North America is looking for aSenior Manager, Media Connections 1 1 in Broomfield.The Media Connections Senior Manager is the engine that coordinates the brand connection activities and forwards the action to ensure that the brand strategy and brand identity live perfectly and consistently in the relevant touch-points. They will be responsible for the ideation and delivery of the Brand Connection Plan and will work to build a completely new connection between the brand and the consumers by minimizing intrusion and maximizing relevance and service.Objectives of the role RequiredOversight of all touch-point elements for Danone North America brands, with specific ownership of one or two brandsResponsible for target consumer knowledge, leveraging consumer segmentation studies and their total media consumption habits in order to make sound integrated communication plan recommendations that include traditional, digital, social, etcResponsible for management and coordination of media agency. Is a key contact for the agency day-to-dayIdentify opportunities for brand communication and/or engagement in the relevant touch-pointsMeasure and analyze the results of all media touch pointsHas well rounded expertise that includes TV planning/buying and a strong focus on digital media planning/buying.Must show passion for trends and innovation in the digital and technology space and is the Center of Excellence for 2-3 digital channels (ex Mobile, Search). Is responsible for setting portfolio guidelines and setting testing/learning agenda for the channelAbility to challenge the media agency on all elements of the media plans-targeting, channel mix, tactical recommendation, measurement plan. Must leverage data to determine the right plans for each Brand/Target.Responsible for portfolio competitive analysisTargeted profile Required - Bachelor's degree required7-10 years of experience in Media Planning or Buying, Agency or ClientDigital experience is a must with strong data and analytics, programmatic preferredCPG experience a plusExperience in media-related data/research preferredPassionate about digital marketing, media and emerging technologies in this spaceExcellent Business AcumenStrong project management skillsAbility to challenge the status quo and comfortable with ambiguityAble to work in cross-functional teamsExcellent verbal and written communication skillsDanone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices inWhite Plains, NYandBroomfield, CO.For more information, please visit DanoneNorthAmerica.com .Danone North Americais an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.Nearest Major Market: DenverJob Segment: Media, Marketing Manager, Manager, Project Manager, QA, Marketing, Management, Technology, Quality
Keywords: Danone North America, Broomfield , Senior Manager, Media Connections 1 1, Executive , Broomfield, Colorado
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