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Senior Marketing Manager - Content

Company: CenturyLink
Location: Broomfield
Posted on: November 11, 2018

Job Description:

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.

Job Summary

The Content Marketing Manager is a member of the Government Enterprise and Research Integrated Marketing Programs team and will assist in supporting the execution of go-to-market initiatives and programs. This role will work closely with the Vertical and Segment Marketing Program Managers to develop content strategy and write, edit and distribute content for a technical audience to support internal and external programs.

Job Description


  • Collaborate with Segment Strategy, Solutions Marketing and Marketing Program Managers to understand our buyers and transform concepts into internal and external customer-facing assets that speak to our buyer's needs
  • Craft lead generation content assets, including eBooks, whitepapers, guides, etc. including copy writing and design
  • Produce internal communications, tools and resources for sales teams around programs and initiatives
  • Produce, update, and analyze core campaign assets including web pages, email copy, social copy,
  • Write blog posts or articles for 3rd party sites that speak to target audience needs and align with program themes
  • Manage nurture content journey maps and supporting email campaign copy, optimizing for best performance and generation of quality leads.
  • Keep a pulse on the industry, developing fresh themes, topics and concepts that translates to traffic and leads


    Qualifications


    • Bachelor's degree required.
    • 5+ years relevant experience
    • Excellent written skills. Must be able to create, edit and proof internal and external content and communications.
    • Proficient in AdobeCC: InDesign, Photoshop, Illustrator; video editing software, Excel
    • Ability to combine research along with qualitative and quantitative data to drive customer-first content
    • Background developing innovative content targeting internal sales and external customers
    • Detail-oriented and highly organized individual with the ability to multi-task.
    • Strong interpersonal and communication skills, highly-motivated, autonomous and proactive.
    • Knowledge of telecommunications, technology and/or IT marketplace desired.
    • Strong understanding of product portfolio, key segments, target customers, customer challenges, buyer profiles, and buying criteria.
    • Creative and innovative thinker, who also possesses strong analytical skills and exceptional attention to detail.
    • Ability to work in a fast-paced, deadline-driven environment.
    • Self-starter, who can take initiative and work independently and proactively to resolve issues, take ownership for tools and processes and thrive in a highly collaborative environment


      • Experience using SEO and CRO techniques to optimize content for web-based conversions a plus


        Education

        Bachelors or Equivalent

        Alternate Location: US-Colorado-Broomfield

        Requisition #: 207278

        This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/

        EEO Statement

        We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

        Disclaimer

        The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

        Keywords: CenturyLink, Broomfield , Senior Marketing Manager - Content, Executive , Broomfield, Colorado

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