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Manager Product Marketing

Company: Webroot
Location: Broomfield
Posted on: September 9, 2018

Job Description:

WEBR-PRO MKTG MGR-3 - Product Marketing ManagerAs our Product Marketing Manager, based in Broomfield, CO, you will be an integral part of a cross-functional core product team, bringing your ability to analyze markets and recommend high potential opportunities, conduct market and competitive analysis, participate in product discovery to identify and validate feature requirements, and define the messaging for our portfolio and individual services. In addition, you must be passionate about marketing technology products and services, highly collaborative, and able to juggle multiple priorities while delivering materials on time and on point. You will work with various internal teams (Marketing, PR, AR, Product Management, Sales) to identify target audiences, positioning, segment-specific message/content to the market, voice and critical business issues, and determine the best methods to communicate in a compelling manner to the intended audiences. Serving as a translator who can convert technical specifications to customer benefits, communicating effectively when explaining our technology is absolutely necessary.

The successful candidate will be instrumental in defining Webroot's value proposition and go-to-market plan to drive awareness and interest among prospects and influencers, as well as provide market and competitive intelligence, targeted content, and sales tools to drive successful sales and partner engagements. You possess a good understanding of enterprise network technology, and can articulate business value and differentiation, not just product features. In addition, previous success working cross-functionally to implement programs on time and on budget will help you become an in-house expert on our threat intelligence solutions.

Experience with B2B security technologies and cloud-based services is strongly desired.


  • Go-to-Market Strategy- Partner with appropriate stake-holders, including product managers, sales, and marketing, on go-to-market plans and execution for technology partner-focused security solutions. Elements of this strategy work will include mapping target customers and buying behavior to marketing programs, and identifying and prioritizing customer pain points with Webroot's differentiators.
  • Market analysis- Conduct market research for our OEM solutions, including market sizing, identifying the best opportunities, and recommending pricing strategies.
  • Sales and Marketing Enablement- Develop and deliver content for sales and technology partner training, assist in development of sales tools and marketing assets such as presentations and whitepapers, and serve as a key partner to the sales and marketing teams to drive business growth.
  • Product Messaging/Positioning- Develop/update the "story" as well as the positioning and messaging for technology partner solutions. Create core messaging documents to drive marketing program execution, and review deliverables to ensure content is on message.
  • Competitive Analysis- Closely monitor marketplace for competitive moves. Identify competitive differentiation, and work with the global Sales and Marketing teams to communicate advantages through the development of competitive matrices, battle-cards, and other tools.
  • Evangelism- As a key market and product expert, you will develop and deliver product presentations, and briefings to partner, industry analyst, and press audiences. You must be able to communicate an understanding of the challenges facing IT security vendors, explain technical functionally to both technical experts and novices, and clearly articulate Webroot's business value.
  • Market Requirements- Partnering with Product Management, identify and champion customer/market requirements within the product roadmap planning process.
  • Travel requirement of 15-25%.


    • Bachelors degree in a business or technical discipline required; MBA strongly preferred
    • 4-6 years of business experience, with 5 years of strong product marketing or product management experience with progressively increasing responsibilities
    • Must have significant experience in analyzing market conditions and developing go-to-market plans
    • Must have excellent writing skills and a strong ability to translate technical advantages into customer benefits
    • Prior industry experience in enterprise-class technology products. Security and software-as-a-service industry experience is strongly preferred
    • Highly collaborative and able to partner effectively with both technical and field sales teams
    • Must be able to work both at a strategic and tactical level in order to get the job done
    • Must possess a passion for customers, and unflinching desire to exceed their expectations
    • Excellent organizational, presentation and writing skills and ability to successfully interact across functions at all levels of an organization and with customers
    • Must be a self-starter with proven ability to take initiative as well as balance competing priorities
    • Must have excellent follow-through, be able to work with minimal direction, and balance the requirements of multiple stakeholders within an organization
    • Must be highly agile and enjoy working in an extremely fast-paced environment

      Webroot is seeking an experienced Product Marketing Manager to help us define and market cloud-based security services and expand our presence in security and network markets. This is a rare opportunity to put your mark on an established and growing global OEM services business. For this highly visible and influential position, we want a marketing superstar to become a product expert to define the direction and positioning of our threat intelligence and related solutions, drive market and competitive analysis, convey customer viewpoints back to the product team, and contribute to marketing strategy. Your security and/or enterprise network background and ability to clearly articulate business value and differentiation are highly desired in this role.

      At Webroot, we do more than secure our customers' personal computers, mobile devices and networks. We also nurture our employees' most critical assets - their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that's making a statement. Webroot is a company in which you can invest yourself fully, knowing that you're not only protecting our customers around the world, but also that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer.

      Keywords: Webroot, Broomfield, Manager Product Marketing, Executive, Broomfield, Colorado

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