Director: Strategy, Analytics & Insights, Premium Dairy
Company: Danone North America
Posted on: May 28, 2023
About the job Important context for this role:
Please note that our Premium Dairy business (organic dairy business including Horizon Organic & Wallaby) is currently under strategic review and we are exploring options for this business including the potential full sale of the business. As a result, we are seeking candidates who are open to various outcomes for this business including its divestiture from Danone and operating under a new ownership construct.
Why do we exist?
The Analytics & Insights organization is transforming itself to support the overall transformation of Danone North America into a consumer and customer-back organization. We partner across the enterprise to drive clarity in the strategic direction of each category and precision in the cross-functional efforts of our category, brand, commercial, RGM, Category Management and sales teams to capture value opportunities. This means fueling the End-to-End Danone operating model with our obsession with facts, insights and analytical diagnosis. We drive rigor and understanding of our consumers, shoppers, categories, customers, products, and cultural trends into Danone DNA.
What do we do?
This multifaceted discipline can put themselves in the shoes of our marketing, sales, the leadership team and other functions to supply the right persuasive insight at the right moment to deliver better value propositions to Danone's consumers, shoppers and customers. The Director of will play a proactive, collaborative leadership role across Strategy Development, Action Planning, Execution, and Review.
Analytics & Insights partners with category teams and across the business to deliver the category, portfolio, and brand strategies processes working consumer and customer back to identify future category landscape and future sources of growth. This means understanding current trends and looking around the corner to predict future trends, identifying the right participation strategy with the Danone portfolio (including identifying white spaces!). We also input to the commercial teams on the channel strategy, identifying
where in the trade landscape to best capture this value. We conduct research to understand the landscape of consumer need states, demand spaces and occasions; evaluate our right to win through brand equity and brand health, shopper behavior, path to purchase and shelf navigation. We build analytics to size future consumer value pools using foresights and occasion data and diagnose our ability to attract switchers and new users from outside the category.
We support answering a simple question: " where should we prioritize and hunt for future value ?"
Analytics & Insights proactively supports and builds cohesion across the Action Planning in Marketing and Commercial functions. We support answering the simple questions of " Why are we doing this? What do we hope it delivers? How will we know if we are successful ?"
Analytics & Insights proactively help "sell" by supporting category teams, RGM, commercial, and category managers to construct category growth driver stories and activation platforms out of our category, portfolio, and trade strategies. We are answering the simple questions " How are we delivering on the needs of a consumer, customer or shopper? "
Contribute to a culture of effectiveness through activity-based performance management of ourselves and competition with precision. As a function we need to be embedded into these performance rhythms to keep a finger on the pulse of the business and bring the right data and insight to enable agility in strategic and tactical course correction. Answering the simple questions: " Did we do what we said we would do? Did we execute as expected? Did it deliver as expected? Where were we wrong? What do we need to do differently? " About you Who are we looking for? We are looking for business leaders with a passion and track record for leveraging insights, data and analytics to unlock transformational growth. Someone with intellectual curiosity who wakes up excited to design problem solving structures to uncover new innovative opportunities. Someone with a belief in full potential thinking, who wants to turn complicated data and insights into inspiring stories. Someone with a passion for learning and leading organizational change. The ideal candidate is business-minded, consumer/shopper/customer-centric, self-motivated, strategic thinker and driven for results. Key Experiences: 12+ years of experience with people leadership across functions in FMCG/CPG, retail, strategy consulting or agency.
Leading the design, synthesis, and application of repeatable, scalable insights and analytical frameworks.
Track record of generating fact-based consumer/shopper insights and analytics to drive better business outcomes.
Passionate team and talent builder - proven track record of coaching and continuous improvement to get the most out of the team you lead.
Hands-on experience with Nielsen/IRI or other EPOS/Retail Sales data source; Kantar/GFK or other household panel source; Loyalty Card Data; Shopper mission/behavior studies; K-means/multiple regressions & clustering; Market Mix Modeling or other econometrics; Gartner; IPSOS; BASES or other consumer focus groups/predictive studies; trade landscape and outlet segmentation.
Multiple-function experiences - leaders who were power-users of analytics and insights and have leveraged to drive better business decisions from multiple perspectives (i.e. marketing, commercial/sales, category development/management, insights, analytics, RGM, agency side, customer/retailer side). Experience leading the strategic learning plan and continuous improvement of how insights and analytics unlock growth.
Proven record of influencing business decisions with fact based insights at a strategic level with competitive intelligence, retail intelligence and persuasive communication.
Experiences designing and leading consumer focus groups and other consumer oriented studies.
Experience with managing external insight, data, analytics, focus groups and media partners from design through delivery on insight and analytics use cases.
e., insight generation (consumer panel, loyalty card, conjoint, shopper studies), campaigns/event evaluation, segmentation, targeting and retargeting, testing and optimization.
Demonstrated ability to build advocacy for strategy, insights, and analytics in an organization.
Exposure to the landscape of media, data providers, and agency partners; budget ownership and including RFI/RFP processes.
The base compensation range for this position is $145-190K commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired. About usAt Danone North America, you'll work with some of the best-known food and beverage brands in the world like Activia, Silk, Horizon Organic, Two Good, Oikos, evian, and Happy Family. You'll be part of one of the largest Certified B Corps--- in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world: One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability,sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect. http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf#LI-NORAM
About the job Important context for this role:
Keywords: Danone North America, Broomfield , Director: Strategy, Analytics & Insights, Premium Dairy, Executive , Broomfield, Colorado
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