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Director of Sales

Company: Courtyard by Marriott Denver North
Location: Broomfield
Posted on: November 25, 2022

Job Description:


Sunridge Hotel Group is seeking a high-performing Sales Director for our Courtyard by Marriott in Westminster, CO . Proper candidate will be innovative, motivated & self-driven with a proven sales background in the hospitality industry.


-Generate revenue to meet or exceed budget expectations
-Create a sales strategy to generate new business and penetrate/saturate current accounts.
-Ensure business booked is within the hotel's goals. Close the best business for the property based on market conditions and needs dates.
-Drive customer loyalty through understanding their needs and recommending appropriate features and services that best meet their needs.
-Build and strengthen relationships with existing and new customers to enable future bookings.
-Responsible for maintaining a monthly sales goal through a mixture of Proactive Sales Calls, Maintenance Calls, Email Prospecting, Cold Calls and Teleprospecting Calls
-Record sales efforts in CRM database: achieve monthly sales goal, managing sales funnel opportunities, setting trace/follow up systems to actively manage accounts, and tracking quarterly account action plans
-Work directly with Corporate Director of Sales and Revenue Manager on pricing, strategy, and execution of groups that have more than 10 sleeping rooms a night
-Work directly with the Corporate Director of Sales and Revenue Manager on pricing strategy and negotiation for corporate business rates.
-Plan and execute effective Sales Blitz and/or Customer Events.
-Contact prospective companies for groups and corporate business in the market
-Follow up on opportunities uncovered by business development
-Understand the overall competitors - strengths and weaknesses, rate structures, sales team structure and deployment, special corporate and group base, room inventory, renovation/room remodel standards, and how to sell against them.
-Generate proposals & formulate rate agreement/group contracts,
-Maintain electronic & hard copy files for groups, meeting and negotiated accounts.
-Collect and input rooming lists, or other reservations & provide front desk with group resumes
-Input group pick-up on a weekly basis and alert groups to pick-up status and upcoming cut-off dates.
-Present sales, revenue & forecasting reports to the management team
-Participate in weekly revenue calls and implement resulting sales strategies as appropriate.
-Review guest ledgers to identify guests whose companies have the potential to receive negotiated rates.
-Schedule the use of meeting space and upsell audio/visual and catering items.
-Maintain the meeting room, including the performance of catering functions, clean-up, set-up and tear-down.
-Work with the operations team to communicate billing instructions, rate breakdowns, commission reports, room blocking information, and group special requests
-Build and maintain strong working relationships with key internal and external stakeholders within accounts

-BS degree in business administration, hospitality management and/or experience
-Ability to maneuver through Marriott PMS and reservation systems.
-Familiarity with Salesforce


-401(k) Matching
-Dental Insurance
-Disability Insurance
-Medical Insurance
-Flexible Spending Account
-Vision Insurance
-Life Insurance
-Paid Time Off
-Salary DOE, + Bonus Incentive Associated topics: b2c, b2e, business, business growth, business intelligence, business planning, channel partner, customer, franchise operator, transaction

Keywords: Courtyard by Marriott Denver North, Broomfield , Director of Sales, Executive , Broomfield, Colorado

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