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VP Product and Segment Strategy

Company: Elevations Credit Union
Location: Broomfield
Posted on: September 22, 2022

Job Description:

If you join our team, here are some of the perks you can expect:


  • A competitive total rewards package with 4 weeks paid time off for full-time employees, work anniversary paid time off, paid volunteer time off, and 12 paid holidays
  • Comprehensive medical, dental, and vision plans with employer contributions to supercharge your Health Savings Account
  • Up to a 4% match on 401(k) contributions
  • Six weeks of fully paid parental leave
  • An extensive Employee Assistance Program that provides personalized care options for your whole household
  • Ample opportunity to learn, develop and grow with access to LinkedIn Learning, career and leadership development programs, job shadowing, a mentor program, and tuition reimbursement up to $5,250/year

    Summary/Objective:
    The Vice President, Product & Segment Strategy is responsible for driving business growth by developing segment client acquisition strategies and collaboratively building a vision and strategic direction for Elevations Credit Union's competitive product portfolio. This position will orchestrate the development of short- and long-term product & segment plans and roadmaps in support of our strategic objectives. The successful candidate will partner closely with other departments, including Business Lines, Business Intelligence, IT, Finance, Legal, Compliance, Marketing, Operations, etc. to align, execute and oversee results delivery. The portfolio includes B2C, B2B, and B2B2C products: deposits, checking, savings, debit and credit cards, payment options and loan products.
    Essential Functions include:

    • Orchestrate and oversee synthetization of market research, market landscape, consumer insights, pricing analytics to develop robust plans based on consumer needs, right to win, and potential; Understand where the industry is going and stay ahead of trends
    • Effectively translate insights into valuable product & segment business recommendations and prioritized recommendations
    • Strategically positions the organization for success with high priority segments and products
    • Oversee the development and management of Elevations portfolio of products and segment opportunities and recommendations - Innovation, Incubation, Implementation, Commercialization, Management, Sunset. Ensure the portfolio strategy will support our revenue lines' growth objectives
    • Lead cross-functional teams to leverage critical data & insights to drive go-to-market recommendations


      • Leverages product and segment scorecards to ensure aligned understanding and coordinated efforts to drive results
      • Creates and maintains strategic relationships with company leaders and business partners to develop plans and delivery on the strategy
      • Oversee the development and deployment of product offering

        Reports to:
        Chief Marketing Officer (CMO)
        Manages:
        Product Managers
        Required Education and Experience:

        • Minimum of 10-15 years' experience in strategy and/or strategic product/segment execution
        • Deep knowledge of segmentation/product strategies, insights, analytics, business planning - in both B2B and B2C environments
        • Experience in multi-cultural marketing and segmentation
        • Excellent leadership and coaching skills
        • A proven track record of delivering business impact
        • Exceptional communication skills, highly organized, collaborative
        • Ability to navigate and lead in a matrixed organization
        • Excellent leadership and relationship building skills
        • Ability to foster effective working relationships with internal and external parties.
        • Ability to motivate, influence others and make decisions.

          Preferred Education and Experience:
          Bachelor's degree required; advanced degree preferred
          Work Environment:
          Elevations uses multi-factor authentication to keep our data safe. As such, a personal smart phone is a requirement for employment with us. This job operates in an office setting and routinely uses standard office equipment.
          Physical Requirements:
          Sitting frequently, walking occasionally, use of hands frequently, hearing constantly, talking frequently, exerting up to 10 lbs of force occasionally to lift, carry, push, pull, or move objects.
          Position Type/Expected Hours of Work:
          Full time / 40 hours per week
          Classification:
          Exempt
          Location:
          Elevations Support Center
          We value human relationships and are a face-to-face culture, but allow for remote work as long as our employees are onsite the majority of the time.
          Compensation:
          The midpoint of the budgeted range is $195,808 + annual bonus. The candidate's starting salary will be adjusted based upon his, her, or their experience.
          Other Duties:
          Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Keywords: Elevations Credit Union, Broomfield , VP Product and Segment Strategy, Executive , Broomfield, Colorado

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