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Shopper Marketing Manager

Company: Viega LLC
Location: Broomfield
Posted on: November 17, 2021

Job Description:

JOB DESCRIPTION SUMMARYThe Shopper Marketing Manager is responsible for developing and executing the strategy to bring our brand to life at the point of purchase. They work with the field sales team to identify opportunities and then lead the effort to secure display, signage, events etc. in partnership with our distributors.Reports to Director of Marketing.
JOB DESCRIPTION DETAILSResponsibilities--- Develop and maintain relationships with field sales and distributors--- Identify and prioritize opportunities to unlock execution at point of purchase--- Lead cross functional team to develop and execute national and distributor specific counter marketing programs:

  • Ideate with field sales, distributor, and marketing team on programming which connects brand and distributor strategies
  • Present programs to field sales and distributors and secure alignment
  • Lead program and creative development
  • Lead execution
  • Conduct post program analysis and report results. Apply learning to future programsOther--- Attends meetings as required and/or assigned--- Performs other duties as required and/or assigned--- Will be required to travel up to 30% of the time--- Complies with the safety rules and guidelines

    REQUIRED QUALIFICATIONSKnowledge, Skills and Abilities--- Ability to lead point of purchase marketing campaigns--- Knowledge of current marketing vehicles including: In store signage, displays, demos, ecommerce, digital displays, social media etc.--- Experience with ecommerce: Retailer owned digital marketing vehicles, product detail pages etc.--- Ability to lead program and creative development: Writing creative briefs, evaluating creative, coordinating with vendors and customers--- Ability to create compelling presentations and present to customers, peers, and leadership--- Understanding of how to interpret and apply marketing metrics and incorporate into proposals and action plans--- Ability to manage multiple projects--- Ability to influence and secure support from cross functional team members--- Intermediate to advanced PC based applications (Windows, Word, Excel and PowerPoint).
    Education, Certification/License & Work Experience--- Business degree required; MBA preferred--- 5-7 years of experience in related field (Marketing, brand or product Management, Shopper Marketing etc) is required.--- Strong preference for experience in building materials or related field.Equivalent combinations of education and experience may be considered.

Keywords: Viega LLC, Broomfield , Shopper Marketing Manager, Executive , Broomfield, Colorado

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