Digital Marketplace Manager - Amazon

Company: Exxel Outdoors
Location: Broomfield
Posted on: November 14, 2021

Job Description:

Exxel Outdoors Do you have a background in digital marketing? Are you looking to join a outdoor company in Colorado? Look no further, we have the job for you! We are looking to hire a Digital Marketplace Manager for our Amazon business, located at our headquarters in Broomfield, CO. We have great perks, which include an onsite Fitness Center, BBQ's and yard games outside during the summer, happy hours, an active activities committee, FREE gear and benefits that start on the first day of employment, a flexible work schedule one day per week and your dog can come in two days a week! The Digital Marketplace Manager is responsible for Exxel Outdoors marketplace business on Amazon. This individual will define and execute a merchandising strategy that will grow our Amazon marketplace business. We're looking for someone with strong knowledge of Amazon ecosystems, including Seller Central, Brand Registry, Vendor Central and Amazon native digital marketing campaign types. This position is responsible for the ownership of a portfolio of products across all of Exxel Outdoors brands. The Digital Marketplace Manager will ensure their day-to-day success including content and creative on the listing, marketing campaign tactics and performance, financial health of the overall business, customer service, inventory management and developing plans for growth. Your success will be based on your intimate knowledge of the ASINs you manage and ability to diagnose issues and develop action plans. Some specific responsibilities include analyzing ASIN level data (sales, conversion rate, page views, clicks, etc.) to determine why certain products are trending up or down, clearly articulate observations and propose strategies to troubleshoot opportunity areas to upper management. The manager will execute day-to-day maintenance of keeping product listings successful on Amazon. This includes monitoring item page quality metrics, optimizing keywords on the front and back ends, understanding market trends, changing customer profiles, demographics, competitive landscape, pricing changes, communicating with customer service teams, and diligent inventory management. Forecasting and planning inventory to ensure we have the right mix of FBA inventory is a critical component of this role. The marketplace manager will produce daily, weekly and monthly reporting for all products with an intense focus on our FBA assortment. The manager will proactively catch issues before they are problems and understand everything about the ecosystem in which our products are selling (e.g., competitor landscape, industry landscape, Amazon marketplace policy changes, etc.). ESSENTIAL DUTIES AND RESPONSIBILITIES

• Optimize Amazon listings to ensure they are meeting performance metric goals.
• Track, analyze and deploy digital marketing efforts for Amazon with a focus on ROAS.
• Manage forecasting and replenishment for our FBA assortment.
• Meet or exceed sales targets through site merchandising, promotional tactics, user experience, product presentation, analysis and overall content management.
• Coordinate and manage online content for all Amazon listings in the Exxel portfolio.
• Ensure SEO optimization across our ASINs with an intense focus on the FBA items.
• Coordinate strategies with DTC eCommerce team and brand marketing managers.
• Managing and executing new item setups in Seller Central.
• Tracking conversion rates and making improvements to ASINs.
• Stay informed of all things Amazon (item setup best practices, policy updates, competitor activity, reviews & ratings).
• Solve a variety of complex problems in the absence of technical guidance or precedents.
• Comfortable delivering informal speeches, reports before audiences and groups both internally and externally. QUALIFICATIONS /SKILLS
  • 2-3 years of e-commerce experience. Prefer 2 years working within the Amazon ecosystem.
  • Ability to dig through data, draw conclusions and make recommendations.
  • Excellent written and verbal communication skills, a high level of organization, and impeccable attention to detail.
  • A highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight.
  • Demonstrated ability to create engaging content, come up with creative ideas, and think outside the box.
  • Positive attitude, reliable, transparent and enjoy working with different types of people.
  • Strong proficiency in excel.
  • BS/MS degree in marketing or a related field
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages.
  • Experience with A/B and multivariate experiments
  • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Strong analytical background with Excel - including Pivot Tables, , charts, etc.
    • Proven working experience in digital marketing with a focus on eCommerce.
    • Experience in outdoor industry a plus. BUDGET QUALIFICATIONS Major budgetary and financial responsibility effecting multiple departments. Companywide budgeting and financial responsibility. SUPERVISORY RESPONSIBILITIES None CERTFICATIONS (If applicable) Analytics WORK ENVIRONMENT A collaborative, open space work environment located on the second floor of the 40,000 sq. foot facility located in Broomfield, Colorado. Team members share a common desk area. There are approximately 125 employees in the 40,000 sq. ft Broomfield corporate facility which houses a workout facility, multiple quiet telephone booths and a large employee breakroom for the employee's use. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. OTHER DUTIES AS ASSIGNED This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
      
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Keywords: Exxel Outdoors, Broomfield , Digital Marketplace Manager - Amazon, Executive , Broomfield, Colorado