Senior Lead Marketing Manager - Multiple Locations

Company: Lumen
Location: Broomfield
Posted on: April 10, 2021

Job Description:

About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen's network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Facebook: /lumentechnologies, and YouTube: /lumentechnologies.
The Role
The goal of the Sr Lead Marketing Manager for the large enterprise segment is to drive and support the sales team in creating new opportunity with current customers and acquire new logos leveraging our strategic solutions. The role will focus on the following areas: Enablement of the Enterprise Sales team, activation of the sales team in partnership with the Solutions Overlay team, packaging of solutions and content to create more accessibility for the sales team, measurement of the campaigns, influencing digital, event and field campaigns to maximize our impact against our targets and solutions.

The Main Responsibilities

• Create, execute and own sales activation strategy and content for field marketing to leverage with their sales teams around Edge, Work from Anywhere and other strategic initiatives
• Work cross functionally with solutions marketing, overlay, product, GTM, vertical marketing and other key stakeholders to create a cohesive activation plan
• Package content and actions from GTM, Vertical marketing, Solutions Marketing and/or Product into .ppts, email templates and other communication vehicles for easy and consistent use by field marketing
• Identify enablement needs via sales and field marketing feedback; create action around this feedback
• Work with the data insights teams to leverage models, intent data and account insights to drive targeting for programs touching the Large Enterprise and Key Account space
• Track and measure all activation activity for ROI and impact to the business
• Set activation and strategic initiative goals and track to those goals for monthly activation readouts to NA marketing leadership
• Drive strategy and feedback into field customer engagement activities to align to Large Enterprise/Key Account programs
• Ideate with field marketing on prospecting tactics and help execute those ideas to drive acquisition opportunities
• Communicate strategy, tactics and results to the larger NA marketing team on a regular frequency
• Understand the Large Enterprise and Key account landscape, including monthly performance metrics, RAD break downs, campaign targets, acquisition opportunity, etc. What We Look For in a Candidate
  • 7-10 years of enterprise marketing experience
  • Ability to analyze information, ask questions and gain insights that lead to strategic answers.
  • Ability to analyze data, work within excel to summarize large data sets, parse data and generally make recommendations based on data.
  • Well versed in all business functions, including marketing, sales, finance, HR, operations and IT
  • Enjoys ambiguity and can define a path forward regardless of roadblocks or challenges
  • Executive presence, interacting with VP level regularly
  • 5+ years of technology marketing experience
  • Results-Oriented leader with prior successful experience in a dynamic, highly matrixed corporate environment, who is detail-oriented and has a strong focus on delivery milestones.
  • Strong interpersonal skills, including the ability to listen effectively and communicate in a proactive fashion.Excellent written and verbal presentation skills.
  • Strong team player with a positive attitude Preferred Qualifications:
    • Prepared to leverage modern marketing concepts, Account Based Marketing, social selling, propensity modeling and intent data and sales/marketing automation
    • Versed in customer journey mapping, outcome based messaging, and sense making.
    • Solutions or product marketing experience and/or product management experienceSales experience
    • MBA preferred What to Expect Next
      
      Requisition #: 245215
      EEO Statement
      We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
      Disclaimer
      The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
      
      Salary Range Salary Min : 83430
      
      Salary Max : 185400
      
      This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
      This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. We're able to answer any additional questions you may have as you move through the selection process.
      As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here.
      Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
      
      Salary Range Salary Min : 83430
      
      Salary Max : 185400
      
      This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.
      

Keywords: Lumen, Broomfield , Senior Lead Marketing Manager - Multiple Locations, Executive , Broomfield, Colorado