Senior Lead Marketing Manager - Multiple Locations
Company: Lumen
Location: Broomfield
Posted on: April 10, 2021
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Job Description:
*About Lumen*
Lumen is guided by our belief that humanity is at its best when
technology advances the way we live and work. With 450,000 route
fiber miles serving customers in more than 60 countries, we deliver
the fastest, most secure global platform for applications and data
to help businesses, government and communities deliver amazing
experiences. Learn more about Lumen's network, edge cloud, security
and communication and collaboration solutions and our purpose to
further human progress through technology at news.lumen.com,
LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook:
/lumentechnologies, Instagram: @lumentechnologies and YouTube:
/lumentechnologies.
* The Role*
The goal of the Sr Lead Marketing Manager for the large enterprise
segment is to drive and support the sales team in creating new
opportunity with current customers and acquire new logos leveraging
our strategic solutions. The role will focus on the following
areas: Enablement of the Enterprise Sales team, activation of the
sales team in partnership with the Solutions Overlay team,
packaging of solutions and content to create more accessibility for
the sales team, measurement of the campaigns, influencing digital,
event and field campaigns to maximize our impact against our
targets and solutions.
* The Main Responsibilities*
* Create, execute and own sales activation strategy and content for
field marketing to leverage with their sales teams around Edge,
Work from Anywhere and other strategic initiatives
* Work cross functionally with solutions marketing, overlay,
product, GTM, vertical marketing and other key stakeholders to
create a cohesive activation plan
* Package content and actions from GTM, Vertical marketing,
Solutions Marketing and/or Product into .ppts, email templates and
other communication vehicles for easy and consistent use by field
marketing
* Identify enablement needs via sales and field marketing feedback;
create action around this feedback
* Work with the data insights teams to leverage models, intent data
and account insights to drive targeting for programs touching the
Large Enterprise and Key Account space
* Track and measure all activation activity for ROI and impact to
the business
* Set activation and strategic initiative goals and track to those
goals for monthly activation readouts to NA marketing
leadership
* Drive strategy and feedback into field customer engagement
activities to align to Large Enterprise/Key Account programs
* Ideate with field marketing on prospecting tactics and help
execute those ideas to drive acquisition opportunities
* Communicate strategy, tactics and results to the larger NA
marketing team on a regular frequency
* Understand the Large Enterprise and Key account landscape,
including monthly performance metrics, RAD break downs, campaign
targets, acquisition opportunity, etc.
* What We Look For in a Candidate*
* 7-10 years of enterprise marketing experience
* Ability to analyze information, ask questions and gain insights
that lead to strategic answers.
* Ability to analyze data, work within excel to summarize large
data sets, parse data and generally make recommendations based on
data.
* Well versed in all business functions, including marketing,
sales, finance, HR, operations and IT
* Enjoys ambiguity and can define a path forward regardless of
roadblocks or challenges
* Executive presence, interacting with VP level regularly
* 5+ years of technology marketing experience
* Results-Oriented leader with prior successful experience in a
dynamic, highly matrixed corporate environment, who is
detail-oriented and has a strong focus on delivery milestones.
* Strong interpersonal skills, including the ability to listen
effectively and communicate in a proactive fashion.Excellent
written and verbal presentation skills.
* Strong team player with a positive attitude
Preferred Qualifications:
* Prepared to leverage modern marketing concepts, Account Based
Marketing, social selling, propensity modeling and intent data and
sales/marketing automation
* Versed in customer journey mapping, outcome based messaging, and
sense making.
* Solutions or product marketing experience and/or product
management experienceSales experience
* MBA preferred
* What to Expect Next*
Requisition #: 245215
* EEO Statement*
We are committed to providing equal employment opportunities to all
persons regardless of race, color, ancestry, citizenship, national
origin, religion, veteran status, disability, genetic
characteristic or information, age, gender, sexual orientation,
gender identity, marital status, family status, pregnancy, or other
legally protected status (collectively, "protected statuses"). We
do not tolerate unlawful discrimination in any employment
decisions, including recruiting, hiring, compensation, promotion,
benefits, discipline, termination, job assignments or training.
* Disclaimer*
The above job definition information has been designed to indicate
the general nature and level of work performed by employees within
this classification. It is not designed to contain or be
interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned
to this job. Job duties and responsibilities are subject to change
based on changing business needs and conditions.
Salary Range *Salary Min : *83430
* Salary Max : *185400
This information reflects the anticipated base salary range for
this position based on current national data. Minimums and maximums
may vary based on location. Individual pay is based on skills,
experience and other relevant factors.
This position is eligible for either short-term incentives or sales
compensation. Director and VP positions also are eligible for
long-term incentive. To learn more about our bonus structure, you
can view additional information[
here.](https://jobs.lumen.com/global/en/compensation-information)
We're able to answer any additional questions you may have as you
move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad
range of Health, Life, Voluntary Lifestyle and other benefits and
perks that enhance your physical, mental, emotional and financial
wellbeing. You can learn more by clicking [
here.](https://centurylinkbenefits.com)
Note: For union-represented postings, wage rates and ranges are
governed by applicable collective bargaining agreement
provisions.
Salary Range *Salary Min : *83430
* Salary Max : *185400
This information reflects the base salary pay range for this job
based on current national market data. Ranges may vary based on the
job's location. We offer competitive pay that varies based on
individual experience, qualifications and other relevant factors.
We encourage you to apply to positions that you are interested in
and for which you believe you are qualified. To learn more, you are
welcome to discuss with us as you move through the selection
process.
Keywords: Lumen, Broomfield , Senior Lead Marketing Manager - Multiple Locations, Executive , Broomfield, Colorado
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