Director Digital Marketing - Work at Home
Posted on: April 5, 2021
Lumen is guided by our belief that humanity is at its best when
technology advances the way we live and work. With 450,000 route
fiber miles serving customers in more than 60 countries, we deliver
the fastest, most secure global platform for applications and data
to help businesses, government and communities deliver amazing
experiences. Learn more about Lumen's network, edge cloud, security
and communication and collaboration solutions and our purpose to
further human progress through technology at news.lumen.com,
LinkedIn: /lumentechnologies, Facebook: /lumentechnologies, and
YouTube: /lumentechnologies. The Role We are in search of a
passionate, data-driven digital marketing leader to take our brand
to the next level of maturity and sophistication by developing
digital marketing strategies in a digital-first mindset. The
Director of Digital Marketing is responsible for driving the
digital marketing strategy across our Mass Markets division
(primarily consumer + small business), focusing specifically on our
Fiber growth business. The candidate will be responsible for
engaging our target segments via targeted marketing communications,
life-cycle marketing, and well-developed content strategy. This
marketing leader will also lead integrated marketing efforts to
drive awareness and adoption while working to understand our
customers' needs and optimizing all of our marketing channels. The
successful candidate will possess a proven track record of leading
digital marketing innovation in a fast-paced, high growth
environment. Additionally, the candidate will influence
stakeholders and work closely with cross-functional teams to push
through barriers and drive solutions efficiently and quickly.
Finally, the candidate must have experience leading and developing
teams to drive measurable results. Reporting to the Vice President
of Marketing, this position is located in our corporate
headquarters in Broomfield, Colorado, just outside the capital city
of Denver. Alternatively, this position could be located in our
Mass Markets headquarters in Monroe, LA or in one of our major
markets like Kansas City, MO.; Phoenix, AZ; or Orlando, FL. Remote
opportunities will be considered for the right talent. The Main
- Develop an integrated digital marketing plan to help drive
awareness and interest in our Fiber business, ultimately converting
to sales. Develop specific campaigns to create and maintain high
levels of customer interaction.
- Forecast sales performance trends and act proactively to
increase our market segment.
- Drive our performance marketing efforts to engage our audiences
through highly-targeted digital campaigns and initiatives towards
achieving clear business goals.
- Build brand awareness for our Fiber business and new brand,
Quantum Fiber; shape market perception through marketing campaigns
in partnership with our Brand & Communications, Digital Media,
Social Media, Creative Studio, and Corporate Communications
- Develop and implement a cohesive marketing plan to increase
brand awareness. Monitor all marketing campaigns and improve them
- Work closely with the wider marketing team to help achieve
quarterly business goals. Has a track record for developing high
impact marketing campaigns with measured results.
- Work closely with field marketing teams to drive product
awareness and adoption.
- Influence and collaborate with others across functions in a
large, highly-matrix organization.
- Manage a high-performing marketing team; provide mentorship and
coaching across the marketing organization
- Effectively manage budgets in both planning and execution. What
We Look For in a Candidate Qualifications:
- 15+ years of work experience in performance, digital, and/or
brand marketing, with 10+ of those years spent in a digital
marketing leadership role. Excellent leadership skills.
- Growth-minded marketing leader who can adapt quickly to a
fast-changing environment in a competitive industry with plenty of
ambiguity and interesting, challenging problems to solve.
- Strong mentor capable of leading teams to deliver on ambitious
business goals, inspires their best work, and develops their
- A natural story-teller, who can take technical subjects and
craft "speak-easy" messages for the consumer audience.
- Strong communication and presentation skills with the ability
to influence executive leadership.
- Solid experience with Salesforce Marketing Cloud. Experience
with high-volume email campaigns.
- Strong experience with lead capture, sales funnels, and direct
- Bachelor's in Marketing, Business, or related degree
- MBA highly desirable.Requisition #: 246632EEO Statement
We are committed to providing equal employment opportunities to all
persons regardless of race, color, ancestry, citizenship, national
origin, religion, veteran status, disability, genetic
characteristic or information, age, gender, sexual orientation,
gender identity, marital status, family status, pregnancy, or other
legally protected status (collectively, "protected statuses"). We
do not tolerate unlawful discrimination in any employment
decisions, including recruiting, hiring, compensation, promotion,
benefits, discipline, termination, job assignments or
The above job definition information has been designed to indicate
the general nature and level of work performed by employees within
this classification. It is not designed to contain or be
interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned
to this job. Job duties and responsibilities are subject to change
based on changing business needs and conditions.
Salary Range Salary Min : 112680Salary Max : 250560This information
reflects the anticipated base salary range for this position based
on current national data. Minimums and maximums may vary based on
location. Individual pay is based on skills, experience and other
relevant factors. This position is eligible for either short-term
incentives or sales compensation. Director and VP positions also
are eligible for long-term incentive. To learn more about our bonus
structure, you can view additional information here. We're able to
answer any additional questions you may have as you move through
the selection process.As part of our comprehensive benefits
package, Lumen offers a broad range of Health, Life, Voluntary
Lifestyle and other benefits and perks that enhance your physical,
mental, emotional and financial wellbeing. You can learn more by
clicking here. Note: For union-represented postings, wage rates and
ranges are governed by applicable collective bargaining agreement
provisions. Salary Range Salary Min : 112680Salary Max : 250560
This information reflects the base salary pay range for this job
based on current national market data. Ranges may vary based on the
job's location. We offer competitive pay that varies based on
individual experience, qualifications and other relevant factors.
We encourage you to apply to positions that you are interested in
and for which you believe you are qualified. To learn more, you are
welcome to discuss with us as you move through the selection
Keywords: Lumen, Broomfield , Director Digital Marketing - Work at Home, Executive , Broomfield, Colorado
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