Director Digital Marketing - Work at Home

Company: Lumen
Location: Broomfield
Posted on: April 1, 2021

Job Description:

About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen's network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Facebook: /lumentechnologies, and YouTube: /lumentechnologies. The Role We are in search of a passionate, data-driven digital marketing leader to take our brand to the next level of maturity and sophistication by developing digital marketing strategies in a digital-first mindset. The Director of Digital Marketing is responsible for driving the digital marketing strategy across our Mass Markets division (primarily consumer + small business), focusing specifically on our Fiber growth business. The candidate will be responsible for engaging our target segments via targeted marketing communications, life-cycle marketing, and well-developed content strategy. This marketing leader will also lead integrated marketing efforts to drive awareness and adoption while working to understand our customers' needs and optimizing all of our marketing channels. The successful candidate will possess a proven track record of leading digital marketing innovation in a fast-paced, high growth environment. Additionally, the candidate will influence stakeholders and work closely with cross-functional teams to push through barriers and drive solutions efficiently and quickly. Finally, the candidate must have experience leading and developing teams to drive measurable results. Reporting to the Vice President of Marketing, this position is located in our corporate headquarters in Broomfield, Colorado, just outside the capital city of Denver. Alternatively, this position could be located in our Mass Markets headquarters in Monroe, LA or in one of our major markets like Kansas City, MO.; Phoenix, AZ; or Orlando, FL. Remote opportunities will be considered for the right talent. The Main Responsibilities

• Develop an integrated digital marketing plan to help drive awareness and interest in our Fiber business, ultimately converting to sales. Develop specific campaigns to create and maintain high levels of customer interaction.
• Forecast sales performance trends and act proactively to increase our market segment.
• Drive our performance marketing efforts to engage our audiences through highly-targeted digital campaigns and initiatives towards achieving clear business goals.
• Build brand awareness for our Fiber business and new brand, Quantum Fiber; shape market perception through marketing campaigns in partnership with our Brand & Communications, Digital Media, Social Media, Creative Studio, and Corporate Communications teams.
• Develop and implement a cohesive marketing plan to increase brand awareness. Monitor all marketing campaigns and improve them when necessary.
• Work closely with the wider marketing team to help achieve quarterly business goals. Has a track record for developing high impact marketing campaigns with measured results.
• Work closely with field marketing teams to drive product awareness and adoption.
• Influence and collaborate with others across functions in a large, highly-matrix organization.
• Manage a high-performing marketing team; provide mentorship and coaching across the marketing organization
• Effectively manage budgets in both planning and execution. What We Look For in a Candidate Qualifications:
  • 15+ years of work experience in performance, digital, and/or brand marketing, with 10+ of those years spent in a digital marketing leadership role. Excellent leadership skills.
  • Growth-minded marketing leader who can adapt quickly to a fast-changing environment in a competitive industry with plenty of ambiguity and interesting, challenging problems to solve.
  • Strong mentor capable of leading teams to deliver on ambitious business goals, inspires their best work, and develops their careers.
  • A natural story-teller, who can take technical subjects and craft "speak-easy" messages for the consumer audience.
  • Strong communication and presentation skills with the ability to influence executive leadership.
  • Solid experience with Salesforce Marketing Cloud. Experience with high-volume email campaigns.
  • Strong experience with lead capture, sales funnels, and direct response. Education:
    • Bachelor's in Marketing, Business, or related degree required.
    • MBA highly desirable.Requisition #: 246632EEO Statement
      We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.Disclaimer
      The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
      

Keywords: Lumen, Broomfield , Director Digital Marketing - Work at Home, Executive , Broomfield, Colorado