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Vertical Marketing Manager, Healthcare - Spectrum Enterprise

Company: SPECTRUM
Location: Broomfield
Posted on: February 13, 2021

Job Description:

At a glance:Are you an experienced marketing professional skilled at developing and implementing marketing strategies that increase "sell with" and "sell through" rates? Can you commit to a leadership role developing and executing the go-to-market and business development strategy across the entire healthcare vertical? Do you desire a competitive salary with lucrative benefits and a focus on professional development? Our company:At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at .Highlights:As the Marketing Manager for Healthcare, you drive sales through enticing marketing campaigns and promotion success with internal boundary partners and outside agencies. You are passionate about aligning the ecosystem by leading the annual development and execution of the go-to-market (GTM) and business development strategy. You are an innovative member of the team skilled at managing marketing initiatives from inception through final reporting. You combine your industry knowledge and understanding of company objectives to manage and improve existing healthcare programs. You propel business through the identification and execution of new value chain relationships while managing a portfolio of existing ones. You maximize efforts by leading the analysis of the sales funnel and actual revenue. You excel at developing a business review process based on data and pre-set objectives. You achieve company growth by working with Sales, Sales Operations, Product Management and Demand Generation to support requests for assistance, tools and information. You direct campaigns within an office environment and travel as needed to meet company objectives. You report to the Director of Vertical Marketing for goals, guidance and assistance.Position benefits:Competitive salary with bonus.Health, vision and dental insurance.100% company match 401(k) up to 6%.Company funded retirement accumulation plan for an additional 3%.Education assistance.Pretax childcare spending account.Paid holidays, vacation days, personal days and sick days.Employee discount on spectrum services where available.What you will do:Encourage company-wide excellence and growth by actively and consistently supporting all efforts to simplify and enhance the client experience across the healthcare vertical.Drive marketing campaigns by leading a group of cross-functional healthcare vertical experts through the completion of marketing campaigns, to include post-campaign analyses and reports.Coordinate and implement enterprise-wide marketing campaigns through collaboration with internal teams and outside partners.Craft creative media and content strategies by partnering with research teams to develop in-depth client insights.Ensure financial success by managing the budget and monthly accrual process for respective areas.Perform additional duties related to the position as assigned.Required keys for success:Five or more years of direct marketing experience. Five or more years of experience partnering with creative agencies to develop marketing campaigns that deliver outstanding results.Experience with marketing project management.Expert in marketing strategies, procedures and project management.History of developing messaging for acquisition, upgrade, cross-sell, upsell, retention, education and brand marketing.Extensive experience in developing direct marketing campaigns, strategies and initiatives.Track record of developing scientific matrices and executing on them flawlessly.Detail-oriented with the ability to analyze and interpret data and continually evolve strategies based on key learnings.Proven leadership skills with the ability to work independently and communicate with all levels of an organization.Solid prioritization and organizational skills with the ability to make decisions and resolve issues while working under pressure.Proficient in Microsoft Word, Excel, PowerPoint and Outlook.Effective written and spoken English communication skills with all levels of an organization.How you will stand out from the crowd:Five or more years of direct marketing experience with an emphasis on healthcare. Advanced knowledge of Spectrum Enterprise products and services.Experience developing direct marketing campaigns for subscription-based businesses.Your education:Bachelor's degree in marketing or a related field, or equivalent combination of education, training and experience (required).Salaries depend on geography, experience, and education; negotiations begin at $64500For more information on Spectrum's benefits, please click here.

Keywords: SPECTRUM, Broomfield , Vertical Marketing Manager, Healthcare - Spectrum Enterprise, Executive , Broomfield, Colorado

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