Director, Marketing
Company: OpenText Software
Location: Broomfield
Posted on: January 12, 2021
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Job Description:
OPENTEXT - THE INFORMATION COMPANY Together Carbonite and
Webroot form the SMB and Consumer Division of OpenText. The mission
of our joint offering is to make cyber resilience simple, reliable
and accessible in the connected world. We foster a thriving,
dynamic environment rich with inventive minds and entrepreneurial
spirit and our employees are empowered and encouraged to build
their careers at OpenText. The Opportunity OpenText is seeking a
Director of Web Marketing to drive the direction of our website
functionality and scale growth of our ecommerce business. This role
will lead web marketing programs, execute front-end website
projects, and motivate a high-performing team of web marketing
managers and UX designers. Reporting directly to the VP of Demand
Generation, the Director of Web Marketing will need to be savvy
with marketing technology, have a deep understanding of B2C, B2B
and ecommerce analytics, and be an exceptional communicator and
presenter. This role is responsible for ensuring that our websites
support sales efforts and hit growth targets globally. Working
cross-functionally across key groups including Sales, Product,
Marketing, Support, Implementation, and Success, this role will
create campaigns that leverage content, search, display, email,
social media, marketing automation, and design, and will utilize
analytics systems to continually measure and optimize performance.
This role is a vital part of the marketing leadership team that
will help drive the next phase of growth for the SMB/C unit of
OpenText. It is a critical partnership with our IS/IT teams to
drive the vision of our web properties. You Are Great At Oversight
and development of website marketing strategy and visionManage,
train and motivate the Web & UX team and introduce best practice to
all activities and initiativesOversight of web project management
including prioritization of projects with Creative Services and EBS
teams Manage Web team budget, procurement management and tech
stackDrive and optimize the site to hit the ecommerce bookings
sales targetsDevelop and oversee governance and standards for the
websites, including user experience (UX), accessibility (WCAG 2.1
AA), mobile responsiveness, CMS platform, website forms, and
web/interactive contentCollaborate with the Search Marketing team
to ensure web properties maintain Search Engine Optimization (SEO)
best practicesResponsible for creation and management of the main
site---s content --- inclusive of landing pages and international
site translationsMonitors website use, trends and user
metricsCollaborates with larger SMB/C Marketing team develop,
monitor, and manage large scale digital marketing effortsEstablish
and meet SMB/C goals, team goals and individual goalsEstablish and
lead an internal Web Strategy Steering CommitteeProvide best
practices leadership in web marketing for internal and external
audiencesClosely collaborate with key stakeholders --- Sales
leadership, IS/IT engineering, Customer Success, Product Marketing
- to achieve goals What It Takes Bachelor---s degree in Information
Technology, Computer Science, Marketing or Business8-10 years
proven experience in leading web marketing programs and teamsStrong
experience managing a team/technical staff, preferably digital
marketing or web teamsStrong experience managing website design, as
well as CMS and website redevelopment projectsStrong experience in
ecommerce management and strategyExperience in digital marketing
programs, including conversion rate optimization and SEOExperience
in project management softwareExperience in the management of
Enterprise Content Management Systems (CMS) and system
infrastructureIT/System Admin experience a plusExperience in and
knowledge of website analytics tools (Google Analytics, etc.)
Experience in and knowledge of website quality control tools
Demonstrated excellent communication skills, interpersonal,
teamwork and collaboration skills LI-Carbonite At OpenText we
understand and value diversity in our employees and are proud to be
an Equal Opportunity Employer.
Keywords: OpenText Software, Broomfield , Director, Marketing, Executive , Broomfield, Colorado
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