BroomfieldRecruiter Since 2001
the smart solution for Broomfield jobs

Director, Marketing

Company: OpenText Software
Location: Broomfield
Posted on: January 12, 2021

Job Description:

OPENTEXT - THE INFORMATION COMPANY Together Carbonite and Webroot form the SMB and Consumer Division of OpenText. The mission of our joint offering is to make cyber resilience simple, reliable and accessible in the connected world. We foster a thriving, dynamic environment rich with inventive minds and entrepreneurial spirit and our employees are empowered and encouraged to build their careers at OpenText. The Opportunity OpenText is seeking a Director of Web Marketing to drive the direction of our website functionality and scale growth of our ecommerce business. This role will lead web marketing programs, execute front-end website projects, and motivate a high-performing team of web marketing managers and UX designers. Reporting directly to the VP of Demand Generation, the Director of Web Marketing will need to be savvy with marketing technology, have a deep understanding of B2C, B2B and ecommerce analytics, and be an exceptional communicator and presenter. This role is responsible for ensuring that our websites support sales efforts and hit growth targets globally. Working cross-functionally across key groups including Sales, Product, Marketing, Support, Implementation, and Success, this role will create campaigns that leverage content, search, display, email, social media, marketing automation, and design, and will utilize analytics systems to continually measure and optimize performance. This role is a vital part of the marketing leadership team that will help drive the next phase of growth for the SMB/C unit of OpenText. It is a critical partnership with our IS/IT teams to drive the vision of our web properties. You Are Great At Oversight and development of website marketing strategy and visionManage, train and motivate the Web & UX team and introduce best practice to all activities and initiativesOversight of web project management including prioritization of projects with Creative Services and EBS teams Manage Web team budget, procurement management and tech stackDrive and optimize the site to hit the ecommerce bookings sales targetsDevelop and oversee governance and standards for the websites, including user experience (UX), accessibility (WCAG 2.1 AA), mobile responsiveness, CMS platform, website forms, and web/interactive contentCollaborate with the Search Marketing team to ensure web properties maintain Search Engine Optimization (SEO) best practicesResponsible for creation and management of the main site---s content --- inclusive of landing pages and international site translationsMonitors website use, trends and user metricsCollaborates with larger SMB/C Marketing team develop, monitor, and manage large scale digital marketing effortsEstablish and meet SMB/C goals, team goals and individual goalsEstablish and lead an internal Web Strategy Steering CommitteeProvide best practices leadership in web marketing for internal and external audiencesClosely collaborate with key stakeholders --- Sales leadership, IS/IT engineering, Customer Success, Product Marketing - to achieve goals What It Takes Bachelor---s degree in Information Technology, Computer Science, Marketing or Business8-10 years proven experience in leading web marketing programs and teamsStrong experience managing a team/technical staff, preferably digital marketing or web teamsStrong experience managing website design, as well as CMS and website redevelopment projectsStrong experience in ecommerce management and strategyExperience in digital marketing programs, including conversion rate optimization and SEOExperience in project management softwareExperience in the management of Enterprise Content Management Systems (CMS) and system infrastructureIT/System Admin experience a plusExperience in and knowledge of website analytics tools (Google Analytics, etc.) Experience in and knowledge of website quality control tools Demonstrated excellent communication skills, interpersonal, teamwork and collaboration skills LI-Carbonite At OpenText we understand and value diversity in our employees and are proud to be an Equal Opportunity Employer.

Keywords: OpenText Software, Broomfield , Director, Marketing, Executive , Broomfield, Colorado

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Director Search Engine Optimization
Description: Diablo Media is looking for a seasoned, results-driven professional to join our exceptional team as the Director of SEO. This position will be responsible for spearheading Diablo Media's SEO program from (more...)
Company: Diablo Media
Location: Denver
Posted on: 01/22/2021

Retail Store Manager (Home Furnishings)
Description: Job ID: 2021-3111Location: US-CO-DenverCategory: Retail - LeadershipType: Full TimeMin Salary: USD 70,000.00/Yr.Overview br br You're a passionate retail store manager with a focus on customer service (more...)
Company: Room & Board Inc
Location: Denver
Posted on: 01/22/2021

Credit Manager
Description: Job purposeMain point of contact for customer interaction and management of all Credit related responsibilities.The Responsibilities IncludeDuties and responsibilities Pro-actively
Company: Beacon Building Products
Location: Denver
Posted on: 01/22/2021

Sr. Manager, Consulting Services, SLED West (Location: Remote)
Description: Company DescriptionOur MissionAt Palo Alto Networks-- everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. We have the vision of (more...)
Company: Palo Alto Networks
Location: Denver
Posted on: 01/22/2021

SAP Finance Director
Description: Job Description A career in our SAP Finance practice, within SAP Consulting
Company: PwC
Location: Denver
Posted on: 01/22/2021

Management Leaders - Own Your Own Franchise
Description: Own A Franchise br 40 BUSINESS CATEGORIES br PROVEN BUSINESS MODELS br FIND OUT HOW BUSINESS br OWNERS CAN EARN MORE br Have you ever thought about owning your own business If so, now is the (more...)
Company: WilliamsonHeckt
Location: Westminster
Posted on: 01/22/2021

Lead Generation Manager
Description: BiggerPockets is a content and technology platform with a mission to help ordinary Americans succeed in real estate investing. One of the most exciting and fast-growing elements of our platform is our (more...)
Company: BiggerPockets
Location: Denver
Posted on: 01/22/2021

Branch Manager **Sign On Bonus**
Description: PUT YOUR CAREER IN MOTION AS A BRANCH MANAGERAs a OneMain Branch Manager, you will create an outstanding environment-a place where people enjoy coming to work and making a positive impact in the community. (more...)
Company: Onemain Financial
Location: Florissant
Posted on: 01/22/2021

Strategy and Transactions Manager - Transaction Diligence - Mergers & Acquisitions - West Region
Description: The potential for error is high in an environment where speed is critical. Companies looking for local and global deals face strong competition for quality assets and stakeholder scrutiny regarding acquisitions. (more...)
Company: EY
Location: Denver
Posted on: 01/22/2021

Wealth Management Tax Director
Description: JOB DESCRIPTION br br Job : 35004 Title: Wealth Management Tax Director Job Location: Denver, Colorado - United States Employment Type: Salary: 155,000.00 - 275,000.00 - US Dollars - Yearly Employer (more...)
Company: NPAworldwide Recruitment Network
Location: Denver
Posted on: 01/22/2021

Log In or Create An Account

Get the latest Colorado jobs by following @recnetCO on Twitter!

Broomfield RSS job feeds