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Associate Manager, Go To Market Small Format

Company: Danone North America
Location: Broomfield
Posted on: March 27, 2020

Job Description:

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Associate Manager, Go To Market Small Format in Broomfield, CO or White Plains, NY.


The Go to Market Associate will help develop and deploy strategic sales initiatives within the Small Format Channels (Discount, Dollar, Drug, Export and Convenience) by translating Sales objectives and strategies into sustainable, profitable growth. Ensure that field and business units are aligned to support customers and enable the Sales team to meet needed time frames. Drive communication between Sales, Marketing, and several cross-functional partners. Translate Business Unit and Go to Market objectives into best in class strategies to maximize growth. Steward across go-to-market processes ensuring that sales/customer voice is considered (customer business planning, new product launches, supply chain allocations, etc).


Represent the priorities of Sales and the Business Unit

  • Act as a liaison between Sales, SGCh/Brand Marketing and other staff functions to ensure that customer execution is in line with strategic brand and category objectives
  • Provide SGCh specific sales input into the marketing/innovation team regarding product development (e.g., pricing, pack size, etc.)
  • Ensure consistent BU approach across all the different customers managed by the field teams by ensuring cross functional alignment
  • Represent customer and field voice in internal, cross-functional meetings

    Coordinate the flow of information from the Business Team to Field Sales including:
  • Sales stories
  • Business Trackers
  • Price list with cross functional teams
  • Sales intranet Management

    Translate BU objectives and strategies into Sales and channel specific strategies and objectives
  • Set clear and specific executional (assortment, merchandising, pricing and shelving) objectives for each brand and communicate objectives to sales team/customer planning using insights from PRGM and the marketing center of excellence
  • Ensure that channel specific strategies and innovations are being developed by the BUs - work with the BUs and marketing to enhance this process
  • Create customer calendar that follows established promotion guidelines and best practices and ensures optimal return on investment
  • Develop and present strategies, objectives, and plans at national and regional sales meetings

    Coordinate new item launches
  • Project management support
  • Assist with creating selling stories
  • Assist with internal sample distribution
  • Represent the sales team in cross functional teams


    - 4 year college degree
  • 3+ years previous experience in CPG industry with specific emphasis in Sales, Marketing, or Sales Strategy
  • Previous experience in Dollar, Discount, Drug, Export and/or Convenience is a plus
  • Strong understanding of sales analytics, sales practices and principles
  • Demonstrated ability to work in a cross-functional environment with tight timelines
  • Excellent organizational skills, attention to detail, and superior communication skills
  • Initiative to ensure goals are achieved
  • Demonstrates resourcefulness in getting things accomplished
  • 10-20% travel

    Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.---

    Nearest Major Market: White Plains

    Nearest Secondary Market: New York City

    Job Segment:

    Assistant Manager, Supply Chain Manager, Field Sales, Marketing Manager, Manager, Management, Operations, Sales, Marketing

Keywords: Danone North America, Broomfield , Associate Manager, Go To Market Small Format, Executive , Broomfield, Colorado

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