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Senior Field Marketing Manager - Strategic Accounts

Company: Code42
Location: Broomfield
Posted on: February 16, 2020

Job Description:

Founded in 2001, Code42 is a leader in insider risk detection, investigation and response. Today, more than 50,000 organizations rely on Code42 to protect their data from loss, leak, theft and sabotage. We help security teams spot insider threats to trade secrets and other high-value files so they can respond when data is exfiltrated and before damage is done.Code42 is committed to providing all employees with engaging and challenging work, opportunity for growth, an equal voice to drive innovation, and an environment that cultivates authenticity. In return, we look for people who are inquisitive, enjoy solving complex problems, collaborate effectively, think creatively and provide diverse insights to help us all think better and differently. Come join us and #BeCode42

WHAT YOU'LL BE DOING:

Code42 is hiring for a Senior Strategic Field Marketing Manager. This person will be driving demand at targeted strategic/large enterprise accounts by helping sales prioritize and build relationships and interest with security buyers and influencers. Essentially, you help the sales team exceed their revenue goals with ABM marketing programs and support. You will partner closely with our other go to market functions to prioritize accounts, determine the right existing programs to leverage, and create additional targeted programs to grow pipeline and revenue at our most strategic accounts.

YOU'LL BE RESPONSIBLE FOR:


  • Identifying clusters of accounts to prioritize and customize marketing strategies, partnering with sales and business analytics
  • Defining and implementing quarterly account-specific marketing plans with account based marketing strategies and tactics
  • Developing an effective ABM program, process and sales enablement for strategic named accounts.
  • Managing and executing demand creation and relationship building activities to develop qualified sales leads and create brand awareness as well as develop programs to accelerate existing pipeline like email marketing, direct mail and digital
  • Reporting on the effectiveness of these programs and identifying areas for optimization.
  • Repurposing marketing content in support of regional sales managers and sales reps as needed by using corporate and product messaging.
  • Building and maintaining ongoing transparent communications with the regional sales directors, field marketing peers and the greater marketing team.
  • Collaborating closely with the other field marketing managers on best practices to leverage


    SKILLS AND REQUIREMENTS:


    • 7 - 10+ years of relevant experience marketing and/or selling to security/technology
    • Understanding of Salesforce.com, marketing automation platforms, DiscoverOrg and Linkedin Sales Navigator
    • Well versed in marketing to large enterprises, 5000+ employees
    • Experience executing ABM programs
    • Experience collaborating and working with regionally dispersed sales teams and coworkers
    • Self-motivated with strong interpersonal, project management and decision making skills
    • You take initiative, be creative, efficient and productive with minimal supervision or guidance
    • You thrive in fast-paced team environment and is readily adaptable to changing market and organizational requirements
    • Data driven with analytical outlook
    • Quick learner, capable of multitasking and working well under pressure
    • Excellent communicator, passionate and innovative thinker with great interpersonal skills

Keywords: Code42, Broomfield , Senior Field Marketing Manager - Strategic Accounts, Executive , Broomfield, Colorado

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