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Marketing Analyst II

Company: CenturyLink
Location: Broomfield
Posted on: July 13, 2019

Job Description:

About CenturyLink CenturyLink (NYSE: CTL) is the second largest U.S. communications provider to global enterprise customers. With customers in more than 60 countries and an intense focus on the customer experience, CenturyLink strives to be the world's best networking company by solving customers' increased demand for reliable and secure connections. The company also serves as its customers' trusted partner, helping them manage increased network and IT complexity and providing managed network and cyber security solutions that help protect their business. Job Summary The Integrated Marketing Vertical Program Analyst contributes to the go-to-market strategy and marketing plans for the Global Account Management (GAM) business unit. Owns and continuously improves the manufacturing vertical within Integrated Marketing by establishing clear inputs, outputs, and processes. This includes the development of innovative programs, solutions and content to drive demand in the vertical market. Job Description * Analyzes data, assesses market trends, engages with subject matter experts, conducts literature review, prepares reports to develop segmentation, targeting, positioning, and recommend the marketing mix. * Translates business needs into actionable sales and marketing programs. Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity working with solutions team to develop. * Develops marketing messaging and materials for vertical campaigns that are consistent with the company and brand positioning and aligned to target personas and segments working with 3rd party resources and internal teams to execute * Support sales, marketing, and product stakeholders as a marketing subject matter expert through workshops, public appearances, account planning, and publishing. * Interface with field marketing team regularly to ensure tools, initiatives and best practices are adopted in regions and leads are followed up on. * Collaborate with Segment Strategy, Solution Marketing, Marketing Operations and Corporate Marketing to develop demand generation strategies targeting key customer segments in alignment with sales feedback, new product releases and market opportunities * Employs a disciplined approach to lead management and program performance, aligning lead management process to campaign strategies and partnering with inside sales/marketing development reps (MDRs) to enable effective disposition and nurturing of leads * Partners with marketing operations teams to measure /analyze solution and program performance and to optimize programs as needed on an ongoing basis. Qualifications * Bachelor's degree required. * 2+ years relevant experience * Commitment to meeting deadlines. * Attention to detail. * Entrepreneurial background * Ability to work on fast-paced, complex projects. * Able to translate high-level business needs into a clearly articulated strategy and explicit actions * Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives * Exceptional oral and written communications and presentation skills at the executive level and with large audiences * Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts. * Able to make high-stakes business decisions based on a thoroughly researched point of view * Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders. Preferred: * Experience with managing verticals * Background in sales, sales engineering, consulting, product management, marketing, are a plus. Education Bachelors or Equivalent

Keywords: CenturyLink, Broomfield , Marketing Analyst II, Advertising , Broomfield, Colorado

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