Digital Marketing Coordinator
Company: simPRO Software
Location: Broomfield
Posted on: February 16, 2021
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Job Description:
About us:simPRO Software is a SaaS company that develops
business management cloud solutions for the trade contractor
industry. Our products are designed to optimize business workflow
to refine processes, improve productivity and increase
profitability. simPRO Software is a global software house with
operations in Australia, New Zealand, the United Kingdom and the
US.We are an exciting and rapidly expanding global business,
currently seeking a Marketing Coordinator to join our US Marketing
Team with the main responsibility of assisting the team with
marketing functions and initiatives, which will support the overall
success of the business.The role:The Digital Marketing Coordinator
plays an important role in growing our Digital and Demand
Generation programs. This role will support acquisition and
conversion strategies and will help execute them across all digital
channels for our markets globally. The ideal candidate will help
implement email programs, post social media content across multiple
platforms, update website content and support paid advertising
plans, with the primary goals of driving awareness, increasing
customer engagement and lead generation. The Digital Marketing
Coordinator must be an organized multitasker able to handle many
diverse projects while meeting tight deadlines.Reporting to the
Digital Marketing Manager, this role is expected to demonstrate an
exceptional work ethic, positive attitude, integrity, marketing
competence, and a desire to grow as a professional. A creative
mind, strong analytical skills, and the ability to take initiative
will be keys to success in this role.Essential responsibilities and
duties:* Support Digital Marketing Manager to execute and optimize
channel development and delivery across multiple digital channels
i.e digital advertising, email marketing and paid social media*
Support landing page creation and execution* Assist in planning and
executing lead nurturing campaigns* Develop copy, request images
and post content for social media. Report performance back to key
stakeholders. * Support website updates and use web marketing
analytics tools such as Google Analytics* Assist in SEO
optimization projects * Assist in the execution and reporting of
paid advertising campaigns * Prepare marketing reports by
collecting, analyzing, and summarizing digital campaign performance
metrics* Support Salesforce and Pardot database management efforts*
Manage and track all contextual and platform media invoices monthly
and route to finance for payment* Support an environment of
collaboration by interacting with people at all levels of the
organization, across multiple functions to develop and execute
relevant and impactful digital campaigns* Any additional tasks as
assigned by your supervisorWork & skills requirements:* Bachelor's
Degree in marketing, communications, or a related field* 1-3 years
experience in marketing or related field* Excellent writing,
communication and presentation skills* Familiarity with CRM, email
marketing and/or marketing automation technologies a plus, previous
use Salesforce and Pardot a plus* Direct experience with website,
paid advertising and analytics tools helpful such as Google
Adwords, Bing, Google Analytics, SEMrush* Proficiency in social
media platforms * Highly organized with excellent attention to
detail* High degree of initiative, resourcefulness, personal
responsibility and ownership* Effective time manager with ability
to execute on multiple projects with competing priorities* Strong
interpersonal skills and ability to work as part of a team* Possess
a strong drive to learn the ins and outs of digital marketing* Must
be able to remain in a stationary position up to 50% and move about
the office up to 50% to access files, cupboards and the equipment
storage room* Must be able to constantly operate a computer, phone,
and other office productivity machinery* Must be able to lift, move
and carry up to 20 poundsHelpful for success:* Experience with CRM
Salesforce a plus* Proficient with Google Suite a plus* Experience
with email marketing and/or marketing automation technologies a
plus* Experience with Pardot a plusCore values required of all
simPRO employees:* Integrity - We act with respect, honesty, and
transparency in an ethical way* Accountability - We deliver on our
promises* Collaborative - We work together with all stakeholders to
deliver exceptional service and outcomes* Initiative - We have the
courage to stand up, speak out and embrace challenges* Fun - We
enjoy what we do and celebrate achievements* Commercial - We must
be economically sustainableWhat we can offer you:* Comprehensive
medical, dental, vision package* Flexible and generous time off*
401k matching (after 6 months of employment)* Some meals provided*
Dog-friendly office environment* Fun team camaraderie opportunities
and events* Casual dress* Opportunities for growth and development*
Free parking* Happy hours and office games* Salary: $40k -
$45kWhile experience in the above areas will be highly considered,
it's important to note they will be secondary to the person with
the right determination, attitude, and overall suitability. simPRO
is an equal opportunity employer. All applicants will be considered
for employment without attention to race, color, religion, sex,
sexual orientation, gender identity, national origin, veteran or
disability status.Powered by JazzHRuar0sUrDd3
Keywords: simPRO Software, Broomfield , Digital Marketing Coordinator, Advertising , Broomfield, Colorado
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