Digital Marketing Analyst (Marketo)- Nationwide
Company: Lumen Technologies, Inc
Posted on: February 14, 2021
Lumen is guided by our belief that humanity is at its best when
technology advances the way we live and work. With 450,000 route
fiber miles serving customers in more than 60 countries, we deliver
the fastest, most secure global platform for applications and data
to help businesses, government and communities deliver amazing
experiences. Learn more about Lumen's network, edge cloud, security
and communication and collaboration solutions and our purpose to
further human progress through technology at news.lumen.com,
LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook:
/lumentechnologies, Instagram: @lumentechnologies and YouTube:
We are looking for a B2B Digital Marketing Analyst with a
background in digital advertising, website analytics and marketing
automation. The ideal candidate excels at translating quantitative
data into a digestible story that can be used to influence business
decisions. The role requires experience with Marketo: executing,
tracking, and reporting on email campaigns and lead scoring.
Additionally, candidate will need to interpret digital advertising
results (social, display, search), website analytics, and heatmaps
to assess campaign performance. Strong interpersonal skills to work
cross functionally across multiple organizations a must.
The Main Responsibilities
* Campaign performance analysis and reporting for digital programs
including (but not limited to): programmatic display advertising,
paid social advertising, paid search advertising, email, webinars /
online events, ABM (account-based marketing) tactics, and more.
* Partner cross-functionally to build standardized campaign
tracking dashboards using Salesforce and/or Tableau pulling in data
from multiple platforms.
* Program manage nurture email, website personalization for ABM,
MSC and lead scoring, working cross-functionally. Responsible for
execution, tracking and reporting of all Marketo programs.
* Build and manage a marketing campaign repository of content and
* Effectively communicate campaign performance to internal
What We Look For in a Candidate
3-5 years of previous experience as a digital marketing analyst or
Proficiency in marketing automation systems such as SalesForce and
Marketo and integrating those systems with other technologies.
PPC, programmatic display, ABM, social media experience.
Strong reporting and data analysis skills and working knowledge of
analytics tools like Adobe Analytics and Tableau.
High attention to detail.
Must be self-driven and highly motivated with a -can-do-
High proficiency in Excel.
Strong organization, presentation, writing and oral communication
skills. Must be able to analyze quantitative data then translate
data into results to be presented clearly and concisely to
Excellent time management skills. Ability to drive the end-to-end
execution of multiple projects simultaneously with minimal
Solid interpersonal and relationship building skills and the
ability to work on cross-functional teams.
Previous experience in B2B marketing for technology products is
preferred. Networking, edge computing, unified communications, or
security preferred as well.
Requisition #: 241155
When applying for a position, you may be subject to a background
screen (criminal records check, motor vehicle report, and/or drug
screen), depending on the requirements for the position.
Job-related concerns noted in the background screen may disqualify
you from the new position or your current role. Background results
will be evaluated on a case-by-case basis.
We are committed to providing equal employment opportunities to all
persons regardless of race, color, ancestry, citizenship, national
origin, religion, veteran status, disability, genetic
characteristic or information, age, gender, sexual orientation,
gender identity, marital status, family status, pregnancy, or other
legally protected status (collectively, -protected statuses-). We
do not tolerate unlawful discrimination in any employment
decisions, including recruiting, hiring, compensation, promotion,
benefits, discipline, termination, job assignments or training.
NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will
consider for employment qualified applicants with arrest and
The above job definition information has been designed to indicate
the general nature and level of work performed by employees within
this classification. It is not designed to contain or be
interpreted as a comprehensive inventory of all duties,
responsibilities, and qualifications required of employees assigned
to this job. Job duties and responsibilities are subject to change
based on changing business needs and conditions.
Keywords: Lumen Technologies, Inc, Broomfield , Digital Marketing Analyst (Marketo)- Nationwide, Advertising , Broomfield, Colorado
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