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Digital Marketing Analyst (Marketo)- Nationwide

Company: Lumen Technologies, Inc
Location: Broomfield
Posted on: February 14, 2021

Job Description:

About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen's network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.

The Role


We are looking for a B2B Digital Marketing Analyst with a background in digital advertising, website analytics and marketing automation. The ideal candidate excels at translating quantitative data into a digestible story that can be used to influence business decisions. The role requires experience with Marketo: executing, tracking, and reporting on email campaigns and lead scoring. Additionally, candidate will need to interpret digital advertising results (social, display, search), website analytics, and heatmaps to assess campaign performance. Strong interpersonal skills to work cross functionally across multiple organizations a must.



The Main Responsibilities


* Campaign performance analysis and reporting for digital programs including (but not limited to): programmatic display advertising, paid social advertising, paid search advertising, email, webinars / online events, ABM (account-based marketing) tactics, and more.
* Partner cross-functionally to build standardized campaign tracking dashboards using Salesforce and/or Tableau pulling in data from multiple platforms.
* Program manage nurture email, website personalization for ABM, MSC and lead scoring, working cross-functionally. Responsible for execution, tracking and reporting of all Marketo programs.
* Build and manage a marketing campaign repository of content and advertising assets.
* Effectively communicate campaign performance to internal stakeholders.



What We Look For in a Candidate


3-5 years of previous experience as a digital marketing analyst or similar position.
Proficiency in marketing automation systems such as SalesForce and Marketo and integrating those systems with other technologies.
PPC, programmatic display, ABM, social media experience.
Strong reporting and data analysis skills and working knowledge of analytics tools like Adobe Analytics and Tableau.
High attention to detail.
Must be self-driven and highly motivated with a -can-do- attitude.
High proficiency in Excel.
Strong organization, presentation, writing and oral communication skills. Must be able to analyze quantitative data then translate data into results to be presented clearly and concisely to stakeholders.
Excellent time management skills. Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction.
Solid interpersonal and relationship building skills and the ability to work on cross-functional teams.
Previous experience in B2B marketing for technology products is preferred. Networking, edge computing, unified communications, or security preferred as well.




Requisition #: 241155

When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.

EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, -protected statuses-). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

NOTE: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Keywords: Lumen Technologies, Inc, Broomfield , Digital Marketing Analyst (Marketo)- Nationwide, Advertising , Broomfield, Colorado

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