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Shopper Marketing Manager

Company: Dannon
Location: Broomfield
Posted on: January 14, 2020

Job Description:

Key responsibilities Create a foundation for shopper marketing knowledge- Read, understand, and interpret shopper and consumer research for given brands/BU (eg, HH buying information, in-store shopper behaviors, etc.)- Bridge this understanding to create key shopper and customer insights and in-store conversion/trial drivers that can influence brand strategies and shape design and delivery initiatives- Coordinate with Shopper Insights team to integrate insights into SM strategies- Complete a post-mortem for national shopper marketing events (eg, ROI)- Collect post-mortem reports from customer-specific shopper marketing events and build best-practices to guide future shopper marketing plans- Serve as a subject-matter expert and support customer-specific shopper marketing development and execution- Direct and teach field Shopper Marketing Managers how to use and interpret shopper and consumer research- Be the expert in digital, point-of-sales material development- Understand how to use eCommerce within shopper marketing and connect to the central eCommerce team and Brand Digital groups to drive this forward Create national plan to build brand equity in stores- Develop national activation plans and programs to build brand equity in store- Translate brand assets into point of sale materials and in-store tools (eg, display artwork, store signage, pre-pack displays, etc.)- Obtain shopper marketing creative sign-off from BU/CMO- Review promotion plans developed and anticipate issues or obstacles to execute and as needed, identify potential alternatives- Track compliance and volume of national offerings Drive customer penetration and build rapport with customer marketing groups- Interact with customer marketing organizations to co-develop plans that grow shopper conversion and diminish leakage- Coordinate with field shopper marketing teams on when to engage customer marketing teams Coordinate with third parties to maximize value of promotions- Manage relationship with shopper marketing promotional agency- Support field teams in working with agency to ensure flawless executions of program (budgeting, briefing, etc.)- Establish relationships with other third parties (ie, other CPGs, etc.) to create coordinated themed events Manage shopper marketing budget- Roll up category (brand) shopper marketing plans to influence BU creation of the shopper marketing budget- Manage the total shopper marketing budget that comes from the BUs- Monitor how category (brand) shopper marketing budget is used in the field Qualifications 4-year college degree in Business or related field MBA preferred 6+ years previous experience within CPG industry or Agency (can be combined) 3+ years experience within CPG industry 3+ years experience in Marketing Progressive sales, marketing, and/or shopper marketing experience Prior experience managing budgets, people and relationships with retailer partners Ability to read and interpret consumer and shopper research Be well versed in digital and point-of-sale material development Excellent planning and organizational skills, including superior communication skills (written and verbal) Occasional travel

Keywords: Dannon, Broomfield , Shopper Marketing Manager, Advertising , Broomfield, Colorado

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